By Jeremy Hallock
By James Khubiar
By Observer Staff
By Kelly Dearmore
By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
"Now cut that out!" Price hollers at the offending machines. "That ain't progress!"
It's a telling flash of charming militancy from the diminutive, feisty singer whose latest album is simply and defiantly titled Hey. But if anyone typifies the bluesy 'n' boozy, music-for-its-own-sake Austin ethos, it's Price, a woman who never shies away from taking a stand--even though she insists on sitting down when she performs--and has battled with her record label, the local weekly, and the near-monolithic South by Southwest music festival during her six years on the Austin scene.
Nonetheless, she remains one of the city's more favored musical acts--if only in local terms, packing her Tuesday happy-hour shows like a hot Friday at midnight for more than three years running, along with almost anywhere else she plays. Her records receive regular airplay on KGSR-FM, the River City's heavily Texas-music adult alternative station, and Hey has been hanging tight in the Top Five of the national Americana radio chart in the Gavin music-industry tipsheet.
Yet Price refuses to tour and promote her music. And in an overly self-obsessed music community where most acts seem to fall prey to either slacker dreams of instant stardom or never-quite-canny-enough careerism, Price escapes both traps handily. Frank Sinatra may try to convince us he did it his way--ignoring the assistance of the Families--but it's Toni Price who can actually make such a claim. She truly does things on her own damned terms, thank you very much, succeeding purely on the strength of her music.
And there's the rub. Making the sort of backporch country-blues that Bonnie Raitt specialized in before Don Was gave her a pop polish job, Price sounds familiar yet still fresh, thanks to an enthusiastic way with a song that strides right on up to the lyric and announces, "Honey, you are mine." Her accompanying acoustic guitar players are always two, three, or even four or more of the best pickers in town, depending on their schedules: Casper Rawls (LeRoi Brothers), "Scrappy" Jud Newcomb (Loose Diamonds), Champ Hood (the guitarist and fiddler on tour last year with Lyle Lovett's Large Band), Rich Brotherton (from Robert Earl Keen's band), Steve Doerr (LeRoi Brothers) and Derek O'Brien (the Antone's scene stalwart who co-produces Price's albums).
The resulting style raises "white blues" from near-epithet to a gloriously rich celebration of love and lamentations, honoring such Austin traditions as hot licks and downhome musical sincerity in a subtle yet soaring manner. It's no wonder that there are people who show up every week at Hippie Hour, month after month, never tiring of Price's musical charms. She is undoubtedly Austin's best kept musical secret, an ideal ambassador for the Capitol City's neo-traditional devotions who's quite content to spend most of her time playing right here in town.
One well-worn path to a record deal leads from Austin to Nashville, but Toni Price took the reverse course. Born in Philadelphia but raised in a typically suburban Music City neighborhood, Price grew up a music lover but didn't start singing until she fell into a garage band during her senior year of high school. "That's when I knew when I found my people, found my thing," she recalls.
She followed it with stints playing Top 40, backing an Elvis impersonator, touring state fairs singing country covers, and playing five nights a week, five sets a night in a motel lounge band. "That teaches you a lot--endurance, humility, and your craft," Price explains. She later landed in a popular Southeastern college party band, and finally started her own act, Toni Price and the Jam Wranglers. "That was the pattern for what we do now, except we had bass and drums, though it was real spare, and we stood up."
In that band she also started singing the songs written by a fellow she hired as a substitute guitar player, Gwil Owen. Onetime leader of the Nashville rock band The Thieves, whose smart 1989 Capitol Records album vanished without a trace, Owen has provided the bulk of Price's material since then. "To me, he's just the best," she enthuses. "He says the same old shit, every song is about love lost or found just about, but he finds that way to say it in a different way, to make that metaphor that's art."
But Nashville proved a frustrating place. "People don't even play unless there's record people who are supposed to be in the audience, and usually they don't show up anyway," she shrugs.
But one music business figure whose ear she did catch was Cameron Randle, who at the time managed Lou Ann Barton and the Texas Tornados and now heads up the Arista/Texas label. "He turned me on to Lou Ann and all this stuff out of Austin," Price says of Randle. "I had seen Stevie Ray, but I didn't know about Austin. But he said, 'You gotta come down there, I'll put together this great band, we'll get you on this festival, we'll slip you in at Antone's, home of the blues, blah, blah, blah.'