BeloWatch

It didn't bother, in short, to illustrate the impact of the merger on more than Wall Street--on humans, instead of just the bottom line.

This kind of bloodless coverage is not unusual. Unfortunately, it's the way many papers cover layoffs these days--particularly when the company is an influential member of the local business community, as Kimberly-Clark is in Dallas.

It probably didn't boost what little inclination the News had to raise questions that Belo CEO Robert Decherd, just a week before, had been given a prestigious seat on the Kimberly-Clark board of directors.

In recent years, the News has marketed its news coverage with the slogan "The Story of All Of Us."

Try selling that these days to the Kimberly-Clark 6,000.

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