Soul Power

It's harder to understand exactly why a mix of ancient mythology, spiritual psychology, and the right social connections has been able to ignite the activity in downtown Dallas that has stymied local government. Fullinwider considers Dallas "more a collection of bank notes than a city." Certainly, Dallas business types could never be accused of excessive spirituality. But they seem to believe in the Institute's myths: They flock to its seminars and they bought its flying horse. In a town considered the buckle of the Bible Belt, the Institute works by invoking the myths of pagan Greece, by using soul power.