Making book

Author Alasan Mansaray is peddling his first novel any way that comes to mind

Alasan Mansaray sees opportunity everywhere, be it in shopping malls or at gas stations. Wherever he sees people, Mansaray approaches. "Hello," he says, his manner friendly. "My name is Alasan, and I'm very happy today."

When the person asks why, he tells them. "I've just published my book," he says. "Would you like to see it?"

With little prompting, Mansaray reaches into the bag slung over his shoulder and pulls out a copy of A Haunting Heritage: An African Saga in America. The book is fetching, its maroon cover featuring a picture of a man in sub-Saharan African garb saluting the Statue of Liberty. Mansaray's name is in dark letters.

"If you are interested, I can sell you a copy," Mansaray tells those who take time to look.

Mansaray's dream is to be a best-selling author, but he is doing it without the usual trappings--like a name publisher or pricey publicity program. Instead, he is taking the book directly to the public, literally, peddling it himself on street corners. He personally has placed most of the 1,500 books he has sold so far directly in the hands of the customers.

It is an inauspicious start for a would-be bestseller, but the 40-year-old Sierra Leone native is undaunted.

Mansaray says he has always wanted to be a writer. One day in 1992, the former computer operator at Southern Methodist University says, he decided to write his first book about what he knew best--the experiences of Africans who come to America. He worked for two years, finding time between his job and his crumbling marriage. Haunting Heritage is the result.

It is the fictional story of Yaya La Tale, an African who abandons his ancestral destiny as an herbalist in a small village for the modernity of America. But he finds that the United States isn't what he has seen on television. The book is really two tales--one about Yaya's culture shock upon settling in the United States, the other about Yaya's coming to terms with his own destiny.

Mansaray says he wrote the story for both Africans and African-Americans, who each have their own set of stereotypes about the other.

Africans, for example, believe America is the promised land, where no one is poor and everyone gets along. Their impressions of blacks in this country are formed through encounters with dignitaries, musicians, and Peace Corps workers, he says.

"It is very one-sided," Mansaray says. "[Africans] fantasize about America and African-Americans, and when they get here they get a rude shock."

The shock is that people here also live in poverty, and that not all black people share a connection with Africa. Indeed, Mansaray himself experienced just how much ignorance many blacks have of Africa when he came to the United States in 1986.

"People called me Kunta Kinte and Shaka Zulu," Mansaray says. "You run into people who can be ugly."

Africans also learn that they may have to start from the bottom rung economically in America. Mansaray himself worked as an English teacher and actor in Sierra Leone. He came to the United States to study, but after losing his passport to muggers in Houston, started an arduous journey of menial jobs and working toward legality.

There is pressure on Africans to make it in America, he continues. At home, people, both in the city and the village, believe that if you are in America, life is good, he says. "I just wanted to depict the struggle of the African," he says. "And to explain why Africans are so aggressive."

Mansaray's own aggressiveness is evident. To publish his book, he founded his own company, Sahara Publishing. He read up on self-publishing to avoid the pitfalls of others. Mansaray realized that self-publishing still has a vanity-press stigma attached to it. So he decided that, if he wanted to get his book noticed without a big powerhouse name behind it, he would have to act like a large publishing house.

And he has. He sent a galley of the book to Kirkus and Booklist, companies that do advance book reviews that are read by librarians and publishers. Each gave Mansaray's book a favorable writeup, as did The Dallas Morning News and Publisher's Weekly.

Mansaray added his favorable reviews to the book's jacket, and tried to parlay them into even more coverage. He had 4,000 hard-back copies printed, because "if you want to get them into the hands of reviewers, you have to have them in hardback," he explains.

He talked to distributors, but found many of them took months to decide what books they would carry. When Mansaray lost his job in the SMU computer department because of downsizing, he realized he needed to recoup some of his money as quickly as possible. That's when he took to selling Haunting Heritage himself, one book at a time.

"I realized that I had to be the one out there selling it," he says. "I really needed the publicity."

Mansaray launched his own one-man public-relations campaign. He printed slick-looking press releases, and press kits with a color photograph of himself. He contacted small papers, sending review copies to reporters and editors. He walked into book stores, peddling the book, showing them his industry reviews.

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