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Similarly, when "Fake Plastic Trees," Radiohead's first single from The Bends, was unleashed on American radio audiences, it fared poorly, receiving little airplay. And though heralded by many critics and musicians as one of the best albums of the year, The Bends basically flopped in the United States. For most, the name Radiohead is still associated with their first album, Pablo Honey, which featured the alternative-rock radio smash "Creep." After cleaning up the song lyrically to meet radio profanity laws (they changed "You're so fucking special" to a more FCC-friendly "You're so very special"), "Creep" went into heavier rotation than gym socks in a washing machine. But the rest of the album was fairly lackluster--and besides, Radiohead had gone against Andy Warhol's golden advice to the Velvet Underground: "When you record the songs, leave the dirty words in."
Radiohead seemed little more than one-hit wonders who lacked sufficient faith in themselves and sold out at the first opportunity, and they'd probably even admit that themselves. In fact, they are admitting it--or rather, bassist Colin Greenwood is admitting it, as we sit at a conference room table around lunch time at Capitol Records' New York City office.
"Everything was so new and different then," Greenwood explains of the song that became such an annoyance to them that they later rechristened it "Crap." He fiddles with the telephone cord incessantly, twirling it around his wrists, then slamming it down on the table, as if battling an imaginary snake, until drummer Phil Selway steals it away from reach, cursing his neurotic habits. "It's like learning in public," he continues, regaining possession of the phone cord--this time a bit more calmly. "But you eventually learn that all you can do is just be yourself and try to be natural."
Greenwood is of a small build with messy jet-black hair and a black T-shirt with Japanese writing on it--definitely up on trends, and more like someone who'd be working at an indie record store than a rock star. He seems genuinely interested in other people's opinions of Radiohead's music. Particularly American opinions. It's a typically English trait to feign indifference on the outside and be starving for affirmation within. But Greenwood is more forthcoming than the usual Brit.
Selway is sporting a recently shaved head of the "assume control over your natural hair loss" variety. Most of the time, he's looking on expectantly while Greenwood's eyes are glued to the table.
We're only a few minutes into the interview, and already it's become obvious that Greenwood and Selway, despite their phone-cord antics, are remarkably intelligent and well spoken. Greenwood studied history and literature at university, and his brother Jonny is said to have enjoyed flying paper kites early in the mornings during the recording of their new album OK Computer, revealing something of his Syd Barrett side. Still, they are quick to downplay the connections between Radiohead and early Pink Floyd that many critics have made, choosing instead to identify themselves more with the Beatles and Oasis than anything.
"We look at it ironically and jokingly only. I think the Pink Floyd thing is more just Jonny's interest in early Pink Floyd, and specifically Syd Barrett," Greenwood says of his brother. "As a band, I don't see much of a connection." Still, Jonny has been known to force his bandmates into studying videos of Live at Pompeii for inspiration.
Asked about the quantum leap both musically and lyrically between Pablo Honey and The Bends, Greenwood simply replies, "The studio time we had to do The Bends was essential." That's it? No great catharsis or coming of age? "No," he says, "We'd only been signed less than a year, and we just needed more time."
It's a good case for the argument that record companies should try to make more long-term investments in nurturing talent rather than exploiting just a single, then disposing of the band. Luckily, in this case, Radiohead's label has faithfully stuck with them, offering practically unlimited time and creative control over their recordings. Besides, as Greenwood points out, on a worldwide basis, The Bends ultimately sold as well as Pablo Honey; it was only in America that it didn't fare so well.
"That's because it didn't have a radio smash," Greenwood says, looking like he just swallowed something quite distasteful. Indeed, even the strength of songs such as "Planet Telex" and "High and Dry" couldn't overcome the "Creep" stigma, which is nearly as great an injustice as if Beck would've been known only for "Loser."