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Forbidden tunesAlternative media mainstay adds a music spaceBy Matt WeitzPublished on September 25, 1997Crowley, Chomsky, black and white magic, books of crime-scene pictures, Beat literature and world-beat music guides, outre and obscure videos, odd niche periodicals: For six years now, Forbidden Books--nestled in the heart of Fair Park at 835 Exposition Ave.--has provided Dallas with access to media that you could lump together under the general heading of Not Your Father's Oldsmobile. Owner-operator Jason Cohen--looking like a studious Parisian anarchist of the 1870s in his ovoid spectacles and neatly trimmed, reddish hair and goatee--had added a music section quite a while ago, stocking it mostly according to his own whim and tastes. Tucked away in the back of the store and with limited space, the section always had stepchild status compared with Forbidden's print and video departments, but six months ago music sales "really began taking off," according to Cohen. That's when he began to formulate plans for "a whole separate store that would be an extension of the music section here, with a much bigger jazz section and a lot wider selection of avant-garde music." With that in mind, Cohen acquired a space that used to house an art gallery around the corner at 3816 Parry, between Rob's Chop Shop and the alley, giving him an additional 600 to 800 square feet of display space, all of it to be for music. But space was only the beginning part of the equation. Selection is a big part of any store's attraction, and in the wilfully obscure world of avant-alternative (as in real alternative)--full of small indie labels, non-touring vinyl-only bands and other minutiae--it's vital. Enter Ed Stafford, long known as the "weird music" specialist at stores such as RPM, Borders, and CD Source. Cohen thought that Stafford--whom he'd met one day when the latter dropped off some flyers right after Cohen had started selling music--seemed a natural for the job of running the new store, which will be called Out to Lunch (Forbidden Music?). "I'm really lucky to be in this with Jason--he's got the name and the reputation," says Stafford as he readies the long, narrow space for its upcoming debut, putting in new walls, patching holes in the floor, and attending to all the other needs that go with refitting a store for your own requirements. An affable, if focused, guy whose hair sports a leopard-y dark-and-light dye job, Stafford has big plans for the future. "I want this store to have a little bit of everything on the fringe," he says. "Jazz, weird techno, gothic, whatever. I'd like to have artwork on all the walls--maybe people could have exhibits--and performance art groups could stage shows." Stafford wants bands to play at Out to Lunch, as well. "Any kind of fresh, new people who aren't getting to play at the more traditional venues." That would be a welcome option, says Drew Wallace of Lost Records, who plays in the garage-psych band Iron Bong, among others. "You just get so tired of playing in clubs," he says with a sigh, referencing a recent show at the Galaxy Club that was so fraught with hassle that the band ended up not playing. "Or playing to fucked-up, drunken people. Something like [Out to Lunch] would really be great." That somewhat evangelical zeal is what Stafford--and, he hopes, Out to Lunch--is motivated by. "If we could get, say, one goth kid in here," he says, smiling, "and turn him on to Miles Davis--that's what it's all about." Street hassle Other than that, though, things are looking up for the band. Saturday, September 20, will find them in New Orleans playing a showcase for the Cutting Edge music festival that is expected to garner major-label and big indie attention. The band has already attracted the attention of Jimmy Ford (Cowboy Mouth, Dr. John, Royal Crescent Mob, etc.) and will be recording their next album at his home studio in N.O. Editorial comment
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