By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
By Anna Merlan
By Lee Escobedo
Owners of The Palace and Moonshine Cafe, described in publicity brochures as the "hot rockin'...kingdom of cool," assured Kellis and 80 of her neighbors who signed petitions protesting the club's arrival that it would not harm their Lower Greenville neighborhood, a residential enclave a block west of the Arcadia.
But in the two weeks since the club opened, those promises have rung hollow.
The first Saturday night the club hosted live music, Professor D & the Playschool was so loud, "they might as well have been playing in my living room," says Kellis, who has owned her house since 1982. Her neighbors called the club three times to turn the music down, but as the hour grew later, the music, which lasted until 2 a.m., got louder. At one point, the neighbors called the police, but when they arrived, the band was taking a break.
When the band returned Sunday night, the problem was even more aggravating, as the din kept residents awake until 1:30 a.m., just hours before they had to get up for work.
An advertising sales representative for a local radio station, Kellis was so frustrated by 10:30 p.m. Sunday that she called her councilman, John Loza, from a portable phone on her front porch. Loza's home answering machine caught his angry constituent's message, as well as the very audible music wafting through The Palace's stained-glass windows.
"The neighbors' concerns are legitimate," says Loza. "I wouldn't be thrilled with an ongoing major entertainment establishment across the street from my home." Loza has met with members of the neighborhood, as well as the club owners and a lawyer the club has retained. While the owners professed to be sensitive to the concerns of the neighborhood, Loza says only time will tell if "their actions live up to their words. But they are not off to a good start."
Last weekend, things went from bad to worse. The club booked the dinosaur rock band, Loverboy, which attracted a near-capacity crowd of between 250 and 300 people.
"It was the most amazing madhouse," says Bruce Richardson, who lives a block north of The Palace. "The traffic was even worse than the noise. It's as if they picked up the neighborhood and dropped it in the West End."
Cars were parked chockablock along both sides of Sears Street. There is no parking allowed on the south side of the street, but Kellis says the sign was removed during The Palace's renovation and was never replaced. Traffic was narrowed to a single lane, through which the club's valets raced on their way to retrieve cars. Horns blared incessantly to make other cars back up.
And the music of Loverboy, best known for its 17-year-old hit "Workin' for the Weekend," was even louder than that of the band the previous weekend. The band was so noisy, in fact, it violated the city's legally acceptable noise levels, according to readings taken by an investigator from the environmental division of the Dallas Department of Health. The club is on notice that it must comply with the local noise ordinance or face a possible citation.
The investigator, however, did issue the club a citation for allegedly violating the City Code's nuisance provision. "That ordinance is referred to as the nuisance ordinance, and it deals with disturbing the peace, comfort and enjoyment of one's private property," says Gary Rogan of the Dallas health department's environmental services division.
Reached in the Cedar Springs Road office of his petroleum company, Spencer Edwards, one of the principal investors and the driving force behind The Palace, refused to comment. "I just don't want to," says Edwards, who previously had no problem talking to the press about his vision of creating "Hard Rock Meets Caravan of Dreams," as he described his establishment to the club columnist for The Dallas Morning News in May. Edwards also spoke previously with the Dallas Observer about his plans before the club opened ["House of blues," November 13].
As the neighbors see it, they knew what they were getting into when they moved a few blocks from the boogie boulevard that is Lower Greenville. But none of them ever expected to be living right across the street from a "kingdom of cool."
"There is a very symbiotic relationship between Greenville Avenue and the residents, and it has benefited us both," says John Scarborough, who lives just east of Greenville, but owns a house that he rents at Sears and Summit. "But now they're encroaching on the neighborhood. They're taking over."
Until 1991, the neighborhood that encompasses the Palace and Moonshine Cafe, which sits at the corner of Summit Street and Sears Avenue, was zoned commercial/residential, which allowed for unobtrusive commercial establishments such as hair salons and single-story law offices. But unknown to the neighbors, says Kellis, seven years ago the zoning was quietly changed to commercial/retail, which allows restaurants to open without having to seek a special-use permit, which requires a public hearing.