By Elaine Liner
By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
By Anna Merlan
By Lee Escobedo
The character Santos, recognizable with his rotund naked torso and comically menacing wrestling mask, may resonate with a few more of the uninitiated than does Malinche, a Madonna-whore figure who looms with cautionary delight over countless Mexican-Americans. Like the Marlboro Man or Marilyn Monroe in the Anglo world, the Yber male and female symbols in Cruz and Meza's world are ripe for interpretation.
The danger in this exercise comes not from the subject matter, but from the artists' current audience: It's one thing to showcase incredibly sharp and instinctive visions of Latin icons at a community cultural center or during a lecture on ethnic art, yet another to bring it into the narrow, Euro-centric gallery world. There's a reason most art enthusiasts would rather gaze upon a David Hockney painting than a (Colombian-born) Ofelia Rodriguez sculpture. Unlike Rodriguez and her symbol-filled boxes, Hockney "speaks" directly to our ethnocentricity, or at least we like to think he does. Unchallenged, we "get" Hockney and his suburban Los Angeles lawns.
On the other hand, there's a reason Pablo Picasso--painter of minotaurs and Spanish wars--is considered by many of these same whitey art enthusiasts to be the finest artist of the century, if not all time. Put plainly, it's universality that gets Picasso in through that guarded door. Universality and a sense of entitlement. While so many artists get mired in their own chosen or assigned ghetto--gender, ethnicity, politics, whatever--they automatically alienate themselves from anyone who doesn't share their concerns. Picasso, however, and every other recognized genius sidesteps that quagmire of threatening prejudice. He never ignored what he was (Spanish), but he embraced it only when it suited him and nearly ignored it when it bored him. And after all that, the highly ethno Guernica is considered his crowning achievement. Sure, it's about the crippling horror of the bombing of a Basque village during the Spanish Civil War. But it relates the gut-wrenching impact of not so much a specific war as war itself: We see the bent and tortured victims, the wide whites of their eyes, and Ding! He calls it oil on canvas; the world calls it Masterpiece.
Cruz and Meza, too, transcend the specificity of their characters; Santos isn't just a crazy Mexican wrestlin' guy with a testosterone overload, and Malinche certainly isn't just some broad stroke of dual Latino sexuality. These two artists dose their art with generous allusions to that certain heritage, but use the human form and expression in the most universal way. We may not get the subtext, but we damn sure get the visceral gist.
In Cruz's rather comic-strip manner, power-myth Santos is reduced to Everyguy, suffering Everguy's identity crisis: how to be larger-than-life and virile in a real, street-level world. The onetime actor-athlete-hero is shrunk to series-like panels, his erect pencil penis pushing through his wrestling briefs, while the neighborhood girls swish by with R. Crumb-like arrogance. Cruz's visual effects are intentionally simplistic and charming--the bright, rounded colors and wallpapery backdrops, the vacuous, cavalier looks on the girls' faces, the white-hot sparks coming off key body parts of Santos and company (butts, boobs, hips).
This seems the visual equivalent of depicting Superman or Troy Aikman as regular guys trying to get laid, hoping to convince themselves and everyone who passes by that they are superior, while their fame and power is mocked by the complexity of current gender twists and role expectations. The self-doubt that comes with courtship is the great democratizer of people (to borrow a phrase from novelist Nick Hornby): What do we really deserve, and in the end, do we want it anyway? The way Cruz interchanges and superimposes Santos' parts with girl parts brings up just how confusing desire and aggression can be, who's in charge here? The comic-strip aesthetic makes the point even without Cruz's deft sexual insight: No one gets to be too cool anymore. There's always someone out there ready to take you and your ego down a few notches. Role model? Pop-culture king? Despite his blustery, manly façade, it sure ain't Santos, onetime Hero of Millions.
Rosemary Meza is one of those rarities--you may not have seen this crossover artist's work before, but it's been spattered throughout Dallas for a while now. Once you finally catch up, you won't forget it. Her subject-muse, Malinche, has been ducking and dodging and living with a questionable reputation for years. The press release simply describes the original character as a Madonna-whore defined by male lust, respect, and disapproval. Meza, in the stroke of inarguable giftedness, absolutely refuses that posit and proceeds to brain-scrape anyone who ever believed it in the first place. Malinche the myth isn't just Malinche the suspect female, and for some god's sake, bodies aren't just bodies and Christ isn't just a messiah.