Fooling with Mother Nature

Plano-based Frito-Lay finds it's better to be safe than sorry with genetically modified foods

Fields acknowledges that the vast majority of purported biotech benefits falls into the laps of farmers, a fact that makes this technology difficult for consumers to embrace. "Farmers are looking forward to the day when there is a direct consumer benefit from this technology," says Fields. Until that time, Frankenfritos and the dozens of American sequels they might spawn could dog agribusiness.

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