Recently, in a Playboy interview, Bob Costas railed on sports-talk radio: "With some notable exceptions," Costas was quoted as saying, "sports talk radio is heat over light. It's all about attitude taking the place of informed opinion. It's so moronic. Hey, sports isn't brain surgery, but neither should it be brain-dead." Now, there is no doubt that Costas is one of the most articulate, passionate, respected men in sports. But allow us to ask this question in response to his statements: Why not? No offense to the many men and women who earn a living pontificating on the relative merits of the 1-2-2 trap, but sports is the perfect subject on which to favor attitude over anything else. If you want information, turn to newsprint, where it is housed. If you want pretty talking people with mellifluous voices, turn on your television. If you want folks throwing out what The Ticket calls hot sports opinions, go to radio, where you can join the braying if you like. There's nothing wrong with radio being an outlet for folks who prefer to keep sports arguments on a barroom level: A player doesn't struggle, he blows. A coach isn't poor at adapting, he's a friggin' idiot. And the reason The Ticket has become such a success is that its hosts, by and large, understand that their job is to fire off opinions--silly, right on, everything in between. It may seem a cop-out not to choose one show here--OK, it is a cop-out--but each show does its job perfectly. In the mornings, George Dunham and Craig Miller team with Gordon Keith to give a well-rounded, familiar, mostly light-hearted presentation. The Hardline--Mike Rhyner and Greg Williams--is the steak dinner to D&M's grand-slam breakfast: a forum for folks driving home to vent and hear the venting of an irascible crank (Rhyner) and a straight-shooting small-towner made big-time. (A duo that would, rightly, point out the number of clichés in that last sentence.) They're the best at what they do, because they understand that what they do ain't brain surgery. And they're damn proud of that fact.