We're tired of all the product placement at the mega-toy stores around town. We're mortified that Disney and Pixar are having their way with our 3-year-old. Buzz Lightyear and Pokémon and Tarzan and Bullwinkle and Babe are making us hanker for a concealed-weapon license. Escape the insanity of being a target market for Rugrats and enter the Lakeshore Learning Store, where toys have a purpose other than lining the coffers of global media conglomerates. Here is a vast array of learning toys and fun toys (sans mass-media stuff) and knowledgeable sales people to help you strike the right balance between the two.