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Best Movie Pitch Worth the Wait

Angelika Film Center & Café

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Published on September 20, 2001

We can see the screenwriter (or producer, or director) making his pitch to the studio exec: "It's a movie theater, see, where we show nothing but art-house movies. Indies, the kids call 'em. Yeah, yeah, I know. It's a...whaddya call it?...a nicheaudience. Perfect. Narrowcasting, can ya dig? We'll give 'em L.I.E.and Bullyand lots of other movies with bad language and teen sex. And the theater will be a glistening gem, unlike anything Dallas has ever seen. Eight screening rooms, all with stadium seating. And we'll put it near a DART station, a Virgin Megastore, an Urban Outfitters and a buncha other retail and restaurant joints that only Dallasites think of as 'exotica.' Only it's not just a movie theater, see, but a real restaurant where patrons can get grilled chicken sandwiches and prosciutto-wrapped figs and cappuccinos. And in the role of chef, we'll get...oh...Lisa Kelley. You mighta seen her at Parigi. Or maybe Meryl Streep, we'll see. Look, this is a sure-fire hit, man--solid box-office, like Mel and Danny in Lethal Weapon. It's the mismatched couple: movie theater and gourmet food! They'll eat it up."