The best place to shop for ski clothes in Dallas is in McKinney. Has been since 1979. That's when Doug and Lynda opened what their son and current owner Brad now claims is the largest ski shop in the area (13,000 square feet) dedicated solely to winter sports (skiing and snowboarding). With skiing so damn costly, the shop caters to the average skier, forgoing the high-end lines for popular brands at reasonable prices. But don't expect to find any summer bargains here; the place will be locked shut. It's only open from September 1 to April 1, packing a year's worth of business into seven months, seven days a week. Hey, it works for them.