Small specialty sporting goods stores, where expert athletes/salesmen carefully inspect your foot before finding just the right shoe, are an oasis for the dedicated athlete. At Run On!, a store that specializes in running shoes and gear, a salesman fitted us for a pair of Nikes with a narrow insole--just the way we like them--without telling us the cost. We expected him to say $120 or worse. The damage was much lower: $80. With three area locations, Run On! truly looks out for the consumer. It also sponsors cross-country runs and other events.