The Next Breast Thing

Build a better fake boob, and women will beat a path to your door, along with the occasional lawsuit

Not surprisingly, McGhan has no intention of doing so, raising 25 defenses to the lawsuit and alleging, among other things, that the plaintiff-patients relied on the "learned" judgment of their doctors to make medical decisions--not some national ad campaign. "We think the lawsuit is entirely without merit, and we intend to defend ourselves vigorously," says attorney David Bamberger, general counsel for the Inamed Corp. (McGhan is a division of Inamed). "There are hundreds of surgeons who continue to use shaped implants and get excellent results."

Although Tebbetts has not been sued, both he and Hamas can be expected to continue their war if called as expert witnesses in the lawsuit. And while Hamas may have science on his side, Tebbetts has Tebbetts. No one can argue his case more forcefully; no one has more enthusiasm for his cause. Does he believe what he says? Absolutely. Can he prove what he says? His recently published studies support his claims, he says, at least regarding shell failure. So what if the majority of plastic surgeons want to content themselves with three-decades-old technology, harming the market, he says, for anatomic implants just to save a few bucks? His 23 years of clinical experience have taught him the medical benefits of the anatomic. He knows what works and what doesn't.

Dallas attorney Marc Stanley has filed a class-action lawsuit against McGhan Medical Corp. alleging the implant manufacturer deceived his clients with its false advertising campaign.
Mark Graham
Dallas attorney Marc Stanley has filed a class-action lawsuit against McGhan Medical Corp. alleging the implant manufacturer deceived his clients with its false advertising campaign.
Hamas' X-ray studies challenged the notion that anatomic implants offer a more natural shape by demonstrating that gravity has its way with both implants once inside the body, rendering the implants virtually identical.
Courtesy of Dr. Robert Hamas
Hamas' X-ray studies challenged the notion that anatomic implants offer a more natural shape by demonstrating that gravity has its way with both implants once inside the body, rendering the implants virtually identical.

After listening to his arguments, you will leave his office thoroughly convinced that he is eradicating any lingering blemish on the plastic surgery profession through his medical breakthroughs, supreme surgical skill and ethical treatment of his patients. He will have you believing that his invention not only gets results that look more natural, but also is safer and more effective, minimizing risks, ruptures and reoperations. You will be persuaded that the anatomic implant is the next best thing to real breasts and wonder if you should get the wife a pair while the supply lasts.

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