By Jeremy Hallock
By James Khubiar
By Observer Staff
By Kelly Dearmore
By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
The Elvis-JXL single, which marks the first time Elvis Presley Enterprises has allowed such a remix, is but the beginning of an Elvis onslaught. In coming weeks, majors and minors will begin revving up the money machine to capitalize on--pardon, celebrate--the anniversary of the King's dethroning. Tomato Records, which has been plundering Townes Van Zandt's tomb in recent weeks, has slated for release Elvis' recordings from the Louisiana Hayride in the mid-'50s, which have been circulating in legit and illegit forms for years. And RCA's got two monster releases forthcoming, chief among them September 24's ELV1S 30 #1 Hits, which parent company BMG insists is the "first ever collection of 30 Presley number-one singles on one CD." (If nothing else, the enormous success of Beatles 1 proves people are more than willing to buy one CD that collects the most famous songs on a dozen discs already in their possession; this disproves labels' fears that the CD burner will render all best-ofs and greatest-hits a moot point.)
But the most significant release tied to the anniversary of Presley's death--and, really, is there anything as morbid as celebrating an expiration date?--is Today, Tomorrow & Forever, a four-disc boxed set containing 100 previously unreleased Elvis tracks, a fairly astonishing claim given that Elvis allowed the release of alternate tracks during the '70s, when he needed to fill space on albums to which he'd committed. (At one point, he was under contract to RCA for three albums a year, a burden he'd become too weary to bear.) And only five years ago, RCA released Platinum: A Life in Music, which proffered Presley's chronological history in the studio using 77 outtakes among its 100 tracks. Besides, it's not as though even the casual fan is unfamiliar with the bulk of what appears in this collection; here, for the 432nd time, are "Heartbreak Hotel" and "Hound Dog" and "In the Ghetto" and "Are You Lonesome Tonight?" and on and on. There's even some real crap here, an admission made plain in Colin Escott's track-by-track liner notes: "Elvis had good reason to sleepwalk through 'The Love Machine.' It was, by any yardstick, a ghastly song."
Yet Today, Tomorrow & Yesterday is one of those compelling listens, a best-of-and-rest-of that offers an alternate history, a what-if? time line. It begins with a July 1954 recording of "Harbor Lights" (a hit for Bing Crosby only four years earlier), cut during Elvis' very first days in the Sun studios, and it ends with a February 1976 rendition of "Hurt," which had been a concert staple and, Elvis used to insist, one of his favorite songs. In between are legendary live recordings from shows seen on old footage but never heard (specifically, the May 16, 1956, performance at the Robinson Memorial Auditorium in Little Rock), outtakes from movie soundtracks (including the collection's title song, a long-lost duet with Ann-Margret originally recorded for Viva Las Vegas) and copious alternate takes from sessions made at home and in the studio. Throughout, Elvis can be heard cracking jokes (including one about the Vietcong at the height of the Vietnam War), making small talk with the band and trying to figure out just how the hell to give depth to the fluff he was stuck with throughout the latter part of his career.
"This is an intimate way of getting to know Elvis," says Ernst Jorgensen, calling from his garden in Denmark. Jorgensen has been handling RCA's Elvis reissues for years, and the Great Dane has become a beloved figure amongst Elvis devotees, second only to biographer Peter Guralnick. "I am a foreigner, so I look at Elvis with an element of surprise. In America, Elvis was ridiculed, a victim of the way he died and looked, the abuse of medicine, all that. In a small country like this, we would have been much kinder to him. When we started in the early '90s, it was like nothing of Elvis' music was left. I was trying to get people back to where he came from. The music is where the real greatness is, and we wanted to tell that story."