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Strong is well aware of all the potential problems that lie ahead for The Bone, as is the rest of the air staff. While they're enjoying the current results--"I'm getting the best ratings I've ever gotten as a radio DJ in Dallas, and that's 15 years, so that's saying something," Jeff K says--the high numbers out of the gate almost seem to spook them. They know they have high expectations to live up to now, and they want to do their best to meet them. More to the point, they want everyone--jocks, listeners, whoever--to have fun in the process.
"No matter how complicated or how new the technology gets, there's still just basics that you can't forget about," Strong says. "And that is remembering who your audience is, and that radio should be fun. And I know that was probably said in the '50s, said in the '60s, said in the '70s. It will be said in 2010 and 2020. And never forget that. If you look at the companies or stations that forget that, usually they're the ones that run into trouble."
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