By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
By Anna Merlan
By Lee Escobedo
In June the Dallas plan commission totally slam-bammed Wal-Mart's zoning request for an in-town superstore. Next month Wal-Mart is going before the Dallas City Council to get the plan commission's unanimous no-vote overturned, but things look no better for them.
So how smart is Wal-Mart?
I have a clue. When Wal-Mart first came to town looking for zoning for a 220,000-square-foot in-town superstore cheek-by-jowl with some of the city's most politicized and organized neighborhoods, it hired local consultants to handle the deal. They hired the same general team that had just gotten their candidate slammed, bammed and thank-you-ma'amed in a recent mayoral election.
All but one of the 15 members of the plan commission vituperated against Wal-Mart before voting no, including one who took Wal-Mart's big thick binder full of P.R. stuff and threw it on the floor.
That's not no. That's hell no, and it's just shy of saying something real bad about Wal-Mart's mom. The brutality of Wal-Mart's defeat worried even the opponents, because you don't want to defeat somebody in such a bitter fashion that he devotes the rest of his life to vengeance.
Plus, what's wrong with Wal-Mart? I love Wal-Mart. I get dressed up to go to Wal-Mart. I go to Wal-Mart to visit people.
I know all this stuff about how they gobble up the local economies in small towns. Listen, some of the same small towns I know and love in East Texas ran off all their local Jewish merchants in the '20s and '30s because of the Klan. After that, the people were hostage to one or two local families who owned everything. They had to drive to Dallas to buy underwear. The price of a pair of boxer shorts was the store-owner's daughter's tuition at UVA divided by the male population of the town. Wal-Mart can just as easily be viewed as a liberating army.
Wal-Mart's certainly not dumb about retail. It's a safe bet Wal-Mart chose its Lemmon/Mockingbird site to tap into some of the high-dollar market near that location. And more power to them. Rich people need underwear, too. I think.
Where Wal-Mart seems to have some real learning differences, however, is in urban politics. The area right around Lemmon and Mockingbird is at the edge of an alliance of neighborhoods that came together over airport noise a quarter-century ago. Two years ago that alliance forged an extraordinary pact with the aviation and real estate interests, a veritable Pax Urbana called the Love Field Master Plan that guarantees orderly growth at the airport while instituting agreed-upon noise standards.
One way you know the Love Field coalition is serious is by its diversity. It's easy for people to get together with their own kind. But the Love Field coalition is rich, poor, middle-class, black, white and Hispanic.
When Wal-Mart came to town, it already had a relationship with Bill Blackburn, a lawyer and a former city council member from way back a long time ago, before single-member districts, before Mayor Ron Kirk, long before Mayor Laura Miller. Blackburn brought in public relations guru Lisa LeMaster, a local lady who has built a major national practice coaching CEOs on how to handle the media in a crisis. She teaches them things like not to publicly bad-mouth the police department when the police arrest their sons at out-of-control booze parties and other lessons like that which seem to be real hard to learn. ("OK, we're going to have to role-play this again, and please stop trying to punch the actors.")
I like and respect both of these folks. But let me observe something. This is the typical kind of pre-single-member old-days political cadre that brought us the Tom Dunning for mayor campaign effort. And I like Dunning. He was just handled by people with a terminal case of yesterday's news.
One way you know you're dealing with duffers is when they try to be ruthless and it just comes out doofus. For example, in the weeks since the plan commission defeat, the Wal-Mart team has attempted to ally itself with an African-American neighborhood near the site, not a bad ploy in and of itself. It's true that a lot of the shopping in that part of the city is snooty-dooty boutique retail that ordinary people can't afford.
In their effort to build a beachhead in the black neighborhood, the Walites have bonded themselves at the hip to a nonprofit entity called the North Park Community Development Corporation (NPCDC). Run by clergy and other neighborhood activists, NPCDC devotes itself to rehabbing houses in the area.
NPCDC was actually set up several years ago by some of the people who are now opposing Wal-Mart. They found $450,000 in cash and land for NPCDC because they wanted its help generating "community support" in another zoning battle.
So lesson No. 1 for Wal-Mart: Your opponents see right through the little business you're trying to do with the community development corporation, because they originally set up the business. (Please, every little chance you get, try to get up to speed.)