As to the depth of some of its lyrics--take Miss Kittin's "Suck my dick, lick my ass" chorus from "Frank Sinatra" as an example--Tee agrees that it can be a little shallow, but responds, "The next wave of artists coming up looks to be pretty musical and with some content that makes you stop and think." He points to his latest recruits Mount Sims, Bis and Whatever It Takes as examples of electroclash acts moving beyond the first generation's two-dimensionality. "I'm really excited about where it's headed. And yeah, not everyone's going to buy it, and that's good, too," he says. "I don't want everybody to like this music. It already has so many appealing factors that if everybody liked it, it's doomed. And it's doomed anyway."