By Jeremy Hallock
By James Khubiar
By Observer Staff
By Kelly Dearmore
By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
Add "conspiracy theory band" to the long list of confounding classifications that have been pinned on the Electric Six: "novelty act," "porn rock," "Kiss without the makeup." As unlikely as it may seem for a troupe of pale-skinned Midwestern garage-rockers, some people even think of them as a dance band.
"I guess we do play dance music, but we're certainly not a dance band. I mean, look at us," concedes Valentine. Looking at Valentine (born Tyler Spencer) with his wiry frame and abundance of nervous energy, it's true that he doesn't give the impression of a dance-floor superstar. "We get called a novelty act all the time. I guess I can understand, but it sorta bothers me. It seems like novelty is something premeditated. I don't think our band has ever been like that. I write these songs 'cause I like this kind of music, and I grew up with the Talking Heads, Pere Ubu, Camper Van Beethoven--bands with a cynical sense of humor."
Dance novelty band or not, the group's sense of humor is hard to miss, even if it is just as hard to fully grasp. After all, the band itself was widely regarded as something of a joke for almost a decade in its hometown of Detroit. A group of longtime buddies who performed under dopey monikers, they gained local infamy under their original name, The Wildbunch, for playing dive-bar gigs with tongue-in-cheek grandeur. The highlight of their fledgling performances came when they would field repeated requests for their metrosexual mock-rock anthem "Gay Bar." Eventually the punch lines started to wear thin for Valentine.
"For me personally there was a lot of frustration," Valentine says of the band's early days. "We were a local band that was doing new material and still trying to make the shows as interesting as possible. When you get done playing the Magic Bag or the fucking Gold Dollar for the billionth time that month it gets old. You look out and you're there playing 'Gay Bar' to the same 10 people again and again. Cut to, like, a year ago and things now are a lot different. This weekend we're being flown to Mexico City on a one-off. Back then it was a pain in the ass to do a shitty one-off in Columbus."
Just when shitty Columbus one-offs had them on the verge of calling it quits, things turned around. A media infatuation with Detroit rock initiated by the popularity of the White Stripes had brought Detroit under the microscope of the British press. When the Electric Six released "Danger! High Voltage," a single that featured a guest vocal by candy-striped darling Jack White, the timing was perfect. "Danger!" instantly became a huge U.K. club hit and went to No. 2 on the British pop charts. They followed up the single by quickly pasting together Fire, greatest hits of old and new material that paired dance-y rock beats with a Beavis and Butt-head-inspired fire obsession and a sense of irreverence that was similar to the scene on the grassy knoll: tasteless, but entertaining nonetheless. And though critics were quick to nail them for their lowbrow antics, Valentine's sense of humor had enough commercial appeal to make him an international star.
"In my case I never had an older brother who was really seriously into music, you know?" Valentine explains. "I never grew up romanticizing music or thinking it was the most important part of my life. I liked it. I thought it was kind of important and I was interested in it, but you're not splitting the atom. It's fun to me. That's it. It's never been life or death."
It's a notably grounded philosophy for a guy who sings about "Naked Pictures of Your Mom," but when a hit single brings in a pile of publishing dough and your bar band starts globetrotting, things get a little tricky. The trappings of fame had changed the Electric Six from a crew of longtime friends with a penchant for musical dick jokes into a bona fide, money-making pop sensation. After the raging success of "Danger! High Voltage," they had transatlantic bling behind the operation, and it became difficult for some band members to deal with the increasing number of outsiders who wanted a piece of the pie. Eventually inner-band squabbles about the direction of things became irresolvable; most of the founding members walked, leaving an Electric two of front man Valentine and drummer M. (Corey Martin).