Fade to Black

Jay-Z previews his latest opus, The Black Album

"If I release 'Song Cry,' I get 500 spins. If I put out 'Big Pimpin',' it's number one for 13 weeks [on popular New York station Hot 97]," he says. Of course, "Big Pimpin'" is a great pop song, while "Song Cry" is a mediocre love ballad. These are distinctions that Jay-Z doesn't know, or at least pretends not to understand. For him, each record is a gift for the public to consume, a means for him to make money as an entertainer. But it doesn't matter whether we like The Black Album or not. Jay-Z still will believe that he is the consummate rapper, with more hit records than the late Notorious B.I.G.; more lyrical diversity than 2PAC; more musical consistency than Nas.

The Jigga Man says he's calling it quits after The Black Album.  We have $20 on him putting out another record by next Christmas.
The Jigga Man says he's calling it quits after The Black Album. We have $20 on him putting out another record by next Christmas.

Such a conceit smacks of arrogance, but who can blame him? After all, Jay-Z is the artist, and we are the audience. Our acceptance or rejection of him doesn't change that. "I don't know," he finally says in response to the journalist's question. "I haven't figured out the world."

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