The Bioniq Litmus Test

Steve Austin plans to bring attention to Dallas' rap scene--whether local radio cares or not

Now the hustle really starts.

"If we do Texas right, with the success you've seen with Lil' Flip, that can place his project in a really good situation," Bookman says. "Not only from a selling-units standpoint but also branding Steve as an artist on a nationwide level."

Doing Texas right will consist of an all-out assault on the Lone Star State with his current single "Oh Yeyah," a fuzzy bass krunk affair with a rowdy chorus perfectly suited for the sticky confines of the dance floor. Heavy rotation from one of the local stations would seal the deal, but Austin's team isn't counting on it, and they feel like they can take Texas regardless of whether Dallas radio gets on board from the jump.

You're more likely to see Laura Miller doing the coin toss at the Al Lipscomb State Fair Classic than a Dallas rapper getting heavy rotation on local urban radio. Steve Austin may change that.
undevc.com
You're more likely to see Laura Miller doing the coin toss at the Al Lipscomb State Fair Classic than a Dallas rapper getting heavy rotation on local urban radio. Steve Austin may change that.

"Once I start hitting it, it's gonna hit hard," Austin says, "because I do have some people that are on my side as far as marketing promotion here and throughout the southern region."

Austin is counting on it. Bookman is counting on it. Tommy Boy can see it. And a Dallas rap scene that's been lugging around a big-ass monkey on its back for waaaay too long is absolutely depending on it.

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