We grew up loving Hoop-It-Up. Started by former Dmagazine Publisher Terry Murphy nearly two decades ago, it was a weekend that every weekend b-baller looked forward to, a chance to compete in three-man tournaments for bragging rights. But sometime during the past several years, it became an overly commercialized beast, one that had grown too huge and angry to be allowed to live. Even after referees were added, fights seemed inevitable, and the amateur fun and spirit of the enterprise had long ago dissipated. Better to have the memories than the impression made by Hoop-It-Up in its twilight years.