Best Hip Men's Clothing Store

Premium 93

Comments (0) Thursday, Oct 14 2004

The continuum here runs from extremely cool to very extremely cool, or, as the store puts it, "Standard, Phantom and Global." Standard is reminiscent of classic-cut, instead of being truly classic. Phantom involves more black. Global is wacko. Ted Baker of London is a major seller, with suits, jackets and trousers that travel from classic to out-there. Some of the store's most fashion-forward offerings would win you favorable nods in London or Rome but might also get you fired from your average Dallas insurance company (two birds with one stone). In the West Village across from Tom Tom Noodle House, Premium 93 is about as cool as it gets.

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