Rise of the Pod People

Podcasting: What it is, how to get it and what it means to the world of radio

It's too early to tell if this will fly, but for the podcasters, the only thing that matters is exposure. Podcasts can mention sponsorships and keep that revenue themselves, but KYOU does not pay for content and has no plans to pay in the future. That may be a raw deal or a great opportunity for the podcaster--and also for Infinity. After all, if podcasts catch on strongly enough to launch the next Howard Stern, John Peel or Terri Gross, then why bother listening to the radio? Soon there will be an MP3 player in every car and kitchen in America--and perhaps a podcast out of every home.

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