200 mph T-bone

Steak house announces deal with NASCAR

Comments (0) By Mark Stuertz Thursday, Jun 23 2005

By the time you read this, a deal most likely will have been struck to drop a Del Frisco's Double Eagle Steak House into the former Star Canyon space in the Centrum Building, which has been vacant since Carlson Restaurants yanked its plug in mid-2003. Del Frisco's co-founder and vice president, Dee Lincoln, says the space will be gutted and then expanded by moving one wall into the Centrum courtyard, boosting square footage from 7,000 to some 8,800 when it opens this fall. But that's not the only thing that's moving. Del Frisco's parent, Lone Star Steakhouse and Saloon, announced a multiyear deal with the National Association for Stock Car Auto Racing (NASCAR) to sponsor one of its mostly left-turning commuter vehicles. The No. 40 car, to be driven by rookie David Stremme, will debut in Lone Star garb at the 2006 Daytona 500. Lone Star will feature its steak concepts (Sullivan's, Texas Land & Cattle, Del Frisco's) in 17 of the season's 36 Nextel Cup races, sharing primary sponsorship with Coors Light. Though she disputes it's a worrisome omen, the No. 40 car went up in flames last Sunday during the Batman Begins 400 at Michigan International Speedway.

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Del Frisco's Double Eagle Steak House

812 Main St.
Fort Worth, TX 76102

Category: Restaurant > American

Region: Fort Worth

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