By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
By Anna Merlan
By Lee Escobedo
10. Troy Aikman. Hall of Famer still carries considerable weight via TV analysis and NASCAR ownership with Staubach.
9. Laura Miller. Thanks to the lame-duck mayor, the Cowboys are leaving and Texas-OU is staying.
7. Bill Parcells. His majesty's daily circle jerks with media are broadcast live.
6. Tom Hicks. Owns two teams. But zero clues.
5. Jon Heidtke. Wouldn't recognize him on the street, but the FOX Sports Net Southwest senior vice president makes the decisions about Mavs, Rangers and Stars you recognize nightly on TV.
3. Jerry Jones. His every move remains monumental, but Cuban's rants have rendered his sideline sojourns passé.
2. Mark Cuban. Has the mind, money and moxie to create something priceless--hope.
1. Terrell Owens. Generating a deafening buzz before his first catch in Cowboys pads.