Get the Hook

Things aren't going swimmingly at Fish Express

Seafood is brain food" says the motto on the menu at Fish Express. Given the name of the place, an expectation of good fish served quickly would seem to be a no-brainer.

Wait...that's not what we ordered.
Tom Jenkis
Wait...that's not what we ordered.

Location Info

Fish Express

5921 Forest Lane
Dallas, TX 75230

Category: Restaurant > Seafood

Region: North Dallas

Details

Hearty clam chowder $2.99

Lobster bisque $2.99

Ginger Thai noodle salad $4.95

Grilled shrimp tacos (2) $5.99

Signature seafood burger $6.99

Beer-battered shrimp basket $7.99

Grilled tilapia $9.99

Catfish po’ boy $6.99

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Here, however, they have adopted the Amtrak model of "express." Place an order at the walk-up counter on a busy weekend evening and prepare for a long wait before food pulls into the station. It could be 30 minutes or more before so much as a cup of the "hearty clam chowder" hits the table. By then you'll be grateful for that chowder, even if you have actually ordered the lobster bisque, because it is hot food, and you are hungry, and the long line of customers snail-crawling up to the single open register makes it difficult to replace the chowder, which turns out to be pretty good stuff anyway.

Things aren't going all that swimmingly inside Fish Express, a casual dining spot tucked into the northwest quadrant of Preston and Forest. At two visits a few days apart we suffer the old bait and switch when it comes to trying to eat the dinner we want. Order one thing and something different turns up. Side dishes become confused or, like the sauces, never appear at all. The menu, heavy on fish tacos and sandwiches, misleads.

Take the "mango slaw." It begs for an important ingredient: mango. Instead, the bowl is piled high with coarse green and purple cabbage shreds overmoistened by a clear, flavorless liquid. "Ginger Thai noodle salad" comes sans ginger, noodles, peanuts or anything that might translate on the taste buds as Thai; just a plate of ruffled field greens, more green and purple cabbage, a few mandarin orange slices, thready curls of raw carrot and that same wet stuff that sogs the slaw. The "lobster bisque," when we finally taste it, is a grayish-brown puréed something-or-other that in a blind taste test might well be labeled mushroom gravy and get no argument. No bits of lobster in it. No lobster essence of any kind. What's with that? "It's how they make it," says the sweating busboy as he clears away the unfinished bisque.

Waiting and waiting and waiting for entrées—after ordering, you get a number to stick on your table, like at Pei Wei—we spoon up more of our dining pal's chowder. It's nice enough, boasting some chunks of clam, potato, corn, onion and other texture enhancers. It's a bit heavy on the cream, but it is one dish at Fish Express that manages to live up to its billing.

During the marathon lull between starters and main dishes, we survey the brightly lit room, which seats around 100 on gently curved wooden chairs and stools under swathes of sail-like fabric hanging near the ceiling. It looks pretty at first glance, but study closer to see why this restaurant's feng shui is a chi killer. Bisected into two areas by the line to get to the order counter, the restaurant's bad flow pattern starts at the front door. Step inside during dinner rush and it's a whorl of people sitting, milling, leaning. Those trying to get in have to squeeze past those trying to get out.

There's no place for takeout-picker-uppers to stand or sit while they wait, and no easy egress for them once they've been handed their sacks of food, so like salmon struggling to head upstream, they clog the same chute as patrons straining forward to read menus and put in orders. The self-service beverage dispenser—out of ice while we're there—is placed in just the wrong spot between the register and the far side of the room by the mural of the underwater scene. Try getting back there, through the disorder of the ordering line, to refill a glass. Successfully making it from front door to counter to iced tea to table and out to the car again is a complicated, exhausting ordeal requiring a series of elbow jabs, bob-and-weaves and serious hip-checking.

So, they have loyal clientele already of attractive, young North Dallas families who bring oodles of tots with them. The moms are real cute, with shiny hair and core-fusion figures. The handsome dads look dazed, more than a little disappointed that when they rolled in the front door from work at 6:30, the wife announced, "We're eating out."

Fish must help fertility. For every two grown-ups, there are three or four little ones. Older kids are loosed on Fish Express like unleashed pups at a dog park. High-pitched yelps bounce off the hardwood floors, bare-topped tables and plate glass windows to blend with piped-in music and waiting-line chatter into a deafening roar. Without waiters to control things—or parents who care about other people's dining pleasure—the kiddos go berserk, bouncing balls, juggling cracker packets, doing everything but sitting and eating. Several young lords do laps around the room on those wheel-equipped Heelys shoes. It's a rugrat roller derby.

Up at the counter, it's just as chaotic. Impatient sit-down diners begin storming the parapets, demanding to know when they'll be served. Many takeout customers who finally are handed their dinners hurry to leave, only to return a short while later to inquire why this or that item is absent from their sacks. The table next to ours receives nice-looking salads, but before they dig in they notice that the requested grilled shrimp are a no-show. They wave down a busboy who brings the shrimp—15 minutes later—and awkwardly dumps it on their plates. At the end of our meal we're told to forget dessert as the kitchen has long been out of both the "Homemade hazelnut chocolate brownie" and "homemade baked assorted cookies."

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  • Jon 03/30/2007 8:20:00 PM

    I completely agree with your review of Fish Express. I've been there 3 times and they always goof somthing up. I asked for shrimp and I got salmon. I asked for no black beans and they still put them on. I got back to the office with the fried shrimp but where was the sauce. I thought there would be cocktail sauce or tartar sauce included. The first time I went there they lost my order. I had the distinction they said of being the longest waiting customer they had.

  • Sarah 03/28/2007 11:06:00 PM

    Look at all those different comments! Oh, wait ... an apparent side effect of liking Fish Express is an alarming inability to use a computer.

  • travis 03/28/2007 1:10:00 AM

    Elaine, After reading your article I had to personally try Fish Express just to see if it was as bad as you described. As I expected it was the complete opposite of what your article described. My order was delivered fast, correct, and tasted delicious. I also tried the mango slaw, which you repeatedly dissed and I thought it had great flavor and was very healthy. As a fitness expert, I find it refreshing to find such a great place that has so many different and healthy choices that can't be found other places. I will definately recommend Fish Express to others and frequent it myself. Thanks Travis

  • Emilene 03/27/2007 8:17:00 PM

    Sounds like someone is lacking in the Social Skills department by the way you describe things. How are you working for a magazine?

  • Michalle 03/27/2007 4:28:00 PM

    I want to inform the readers of Dallas Observer about the wonderful contributions given to the community by Fish Express. I don't read the Observer and was told by a coworker of the article. It is disheartening to see a page full of negativity. And bashing the patrons! I am one of the patrons that frequents with children in tow because it is casual dining with healthy food for my children. They have contributed to the Dallas Children's Theatre They host "Fish on Fridays" for Lent They have worked with The Cooper Institute to promote health and well being. They have worked with Medical City Dallas, Grace Academy, Jesuit College Prepatory, St. Alcium These are contributions I know of personally. I am not sure what other projects they are involved with but these are enough to keep me pleased. By the way, some people don't understand what healthy is and how nice it is to have such a place nearby. All the best, Michalle

  • Michalle 03/27/2007 4:28:00 PM

    I want to inform the readers of Dallas Observer about the wonderful contributions given to the community by Fish Express. I don't read the Observer and was told by a coworker of the article. It is disheartening to see a page full of negativity. And bashing the patrons! I am one of the patrons that frequents with children in tow because it is casual dining with healthy food for my children. They have contributed to the Dallas Children's Theatre They host "Fish on Fridays" for Lent They have worked with The Cooper Institute to promote health and well being. They have worked with Medical City Dallas, Grace Academy, Jesuit College Prepatory, St. Alcium These are contributions I know of personally. I am not sure what other projects they are involved with but these are enough to keep me pleased. By the way, some people don't understand what healthy is and how nice it is to have such a place nearby. All the best, Michalle

  • Michalle 03/27/2007 4:28:00 PM

    I want to inform the readers of Dallas Observer about the wonderful contributions given to the community by Fish Express. I don't read the Observer and was told by a coworker of the article. It is disheartening to see a page full of negativity. And bashing the patrons! I am one of the patrons that frequents with children in tow because it is casual dining with healthy food for my children. They have contributed to the Dallas Children's Theatre They host "Fish on Fridays" for Lent They have worked with The Cooper Institute to promote health and well being. They have worked with Medical City Dallas, Grace Academy, Jesuit College Prepatory, St. Alcium These are contributions I know of personally. I am not sure what other projects they are involved with but these are enough to keep me pleased. By the way, some people don't understand what healthy is and how nice it is to have such a place nearby. All the best, Michalle

  • Josh Johnson 03/23/2007 10:52:00 PM

    Elaine, I eat at Fish Express on a regular basis and I am completely dumbfounded by your completely biased and unorganized critique. Not once in my many visits to Fish Express have I ever come close to what you are describing. If anything, I have experienced the exact opposite. While it has always been busy, I was always waited on in a timely manner and my food was brought to me in a reasonable amount of time. Of course, you are probably used to the "old-school fish-feasting" joints that you mentioned. I agree. Fish Express is nothing like these places. It seems to me that the major difference is that Fish Express has food that is actually healthy for you and tastes fresh. At the places you mention, everything tastes like the oil it was fried in. I guess that would be a good thing if everyone was on the "fat boy" diet that you seem to think is the mainstay of seafood cuisine. However, for people who don't want to sweat canola oil, Fish Express offers a refreshing option to those "old-school fish-feasting" places. As for the wait, common sense would seem to dictate that Fish Express is doing something right if people are willing to wait to get their food when they have plenty of other eating options just around the corner. Not to mention the fact that they have been open for a while now and people are still lining up. Finally, when you slam a place as you have, is it also necessary to insult the patrons. It seems to me that you were going out of your way to completely denigrate Fish Express.

  • Tony Guinn 03/23/2007 4:57:00 PM

    I took the time to read your article and all I can say is wow! It is one thing to comment on the food, service, floor plan, and all the kinks of a new restaurant that need to be worked out, but to comment on the patrons. That is just wrong. Who are you to comment on the type of people that dine in a restaurant? Are you president of who dines where? Get real. And I have happened to dine at Fish Express on more than one occasion and have nothing but great things to say about the establishment. It was great food, great service, and a great experience for me. And as for the majority of families and kids running around? Where do you not find that these days? It seems like any restaurant you go to in the metroplex area is always crowded with families. It's not a bad thing. It's a part of life. Deal with it. As for myself, I will definately dine at Fish Express again. Very Respectfully, Tony

  • Mike Mcneese 03/23/2007 4:01:00 AM

    I have taken my time to read your article about our neighborhood restaurant. I will agree with some of the points that you have tried to make about messing up orders, long waiting periods or the poorly designed floor plan. Being a new concept I think they are still trying to figure things out. I don't know if you were on PMS or you just up in the wrong side of bed. To critique the food is one thing but the way you described our neighborhood folks is ridiculous. I have never seen you in person but the way you described our neighborhood folks it makes be believe that you have a complex and that you are a FAT UGLY PERSON!!!

  • Rick Lorence 03/22/2007 9:46:00 PM

    Elaine, Wow...It sounds like you need a brownie. After reading your article I could not help but notice that you seem a bit jaded. I agree that any new restaurant will need to work out their kinks. I happen to be a regular customer at Fish Express and I think that the food is fresh and delicious. I also think that the concept of Fish Express is exciting change of pace for the Dallas area. I think it is important to recognize that the restaurant donates 50% of its Friday profits to local charity. Although you had a bad experience you might have mentioned that in your article being that you went in on a weekend. I also fail to see the importance of the body types and style choices of the customers that any restaurant attracts in respect to the menu. Are you a food critic or a fashionista? Your review starts out honest and then after the third paragraph starts to sound like you are a jaded ex-girlfriend, president of the haters club. Regards, Rick

  • Rick Lorence 03/22/2007 9:45:00 PM

    Elaine, Wow...It sounds like you need a brownie. After reading your article I could not help but notice that you seem a bit jaded. I agree that any new restaurant will need to work out their kinks. I happen to be a regular customer at Fish Express and I think that the food is fresh and delicious. I also think that the concept of Fish Express is exciting change of pace for the Dallas area. I think it is important to recognize that the restaurant donates 50% of its Friday profits to local charity. Although you had a bad experience you might have mentioned that in your article being that you went in on a weekend. I also fail to see the importance of the body types and style choices of the customers that any restaurant attracts in respect to the menu. Are you a food critic or a fashionista? Your review starts out honest and then after the third paragraph starts to sound like you are a jaded ex-girlfriend, president of the haters club. Regards, Rick

 

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