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I quickly learned Forever Young is not the type of record store you just poke your head in, however. It's a relic from another age, the type of record store you can get lost in, flipping through records till your fingertips hurt, adding dollar amounts in your head, trying not to spend your entire paycheck in one visit. Actually, "visit" doesn't accurately describe it; it's more like a quest, especially when you factor in the scenic Loop 12 to Interstate 20 to Highway 360 route. And as any record nerd can attest, the quest of finding records is often half the fun (which is why we spend hours every week perusing music blogs and reading reviews of old records on allmusic.com).
As you enter through a charming jukebox façade, it's hard not to be overwhelmed by its majesty. The store claims 50,000 new CDs, 20,000 used CDs, 20,000 new cassettes, 20,000 used cassettes (if this is where you get excited, swing by my laboratory so I can run some tests on you), walls full of RIAA gold and platinum record awards, posters, and other memorabilia and—wait for it, wait for it—80,000 LPs, all meticulously arranged and lovingly placed in protective plastic sleeves. And according to manager Taylor Eckstrom, these numbers are conservative estimates; the store has much of their inventory in storage.
What's really shocking is how much of it is worth buying. Just a few minutes spent combing the racks can reveal a plethora of treasures: near mint, original pressings (and high-quality 180-gram vinyl reissues) of classics by The Band, Aretha Franklin, The Replacements, James Brown, Faces, Richard Thompson, Mott the Hoople, Big Black and Neil Young; cult classics I've read about but never actually seen in a store such as The Beau Brummels' Bradley's Barn and Brinsley Schwarz's Silver Pistol; local treasures such as Mazinga Phaser's '96 debut LP and of course, plenty of great, forgotten band names to chuckle at (Beavertooth, anyone?).
"Would you like the tour?" says Eckstrom, clearly proud of his store. Pointing to a wall high above the floor, he draws attention to a display of more than a hundred Bear Family collections. Holy crap. Bear Family is a German record label that caters mostly to collectors of country and rock music from the '50s and '60s. Their boxed sets are exhaustive, even daunting, collecting, say, every track George Jones laid to tape between 1962 and 1964 or every take of every song Johnny Cash ever recorded for Sun. Once again, these are things I'd only read about previously. And here they were before my very eyes.
And did I mention the Collector's Den? Under lock and key, this room houses such rarities as mint, original copies of The Psychedelic Sounds of the 13th Floor Elevators, test pressings, half-speed masters and strange finds such as a $150 Japanese copy of Lynyrd Skynyrd's Street Survivors or a platinum record commemorating sales of Beck's Odelay.
Obviously, the good folks at Forever Young are quite aware of the riches they possess, and they charge accordingly. But a quick check on eBay reveals the store's prices are far from exorbitant. Since I've never felt comfortable buying vinyl I couldn't hold in my hands first, I have to give the edge to the brick-and-mortar store, especially when record store experiences such as this are harder and harder to come by.