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Dallas' Political Designing Woman

Continued from page 5

Published on December 13, 2007

If you dig around for gossip and inside info deep in local political trenches, you'll find a few criticisms of Reed. The main one is that she wins as often as she does because her campaigns have the most resources. Reed's side almost always has more money to spend than its opponents since it's invariably the unspoken choice of the business community. In addition, Reed typically works for establishment candidates such as Chamber of Commerce heavyweights, high-profile prosecutors and business-friendly inanimate objects like the toll road and American Airlines Center. That almost guarantees her hearty support from respected and entrenched political, business and opinion leaders. In fact, all three candidates Reed has run for mayor won the endorsement of The Dallas Morning News.

Reed is also good friends with former city council member Donna Halstead, who runs the Dallas Citizens Council. A powerful, guarded organization—just try asking a question about their private deliberations—the Citizens Council is made up of some of the most well-known business leaders and attorneys in town. The group typically pushes for public financing of big, developer-friendly projects, and when a referendum holds one of them in the balance, the Citizens Council picks Reed to fight its battles. The two are so close that Halstead acknowledges that when Angela Hunt's petition succeeded in placing the future of the toll road to a vote, she didn't even think about choosing anyone but Reed.

"We have no formal relationship with Carol," Halstead says. "But certainly because she is very professional and very good at what she does, our paths cross frequently."

That works out well for Reed. In the Trinity campaign, the Citizens Council contributed nearly $300,000 to the Vote No! effort that was organized to defeat Hunt's initiative. Although some in the business community stood to make money off the planned highway between the Trinity River levees, others felt, with scant evidence, that killing the road would jeopardize funding for the park. More than anything, Hunt's initiative was a direct challenge to the authority of the business establishment, and that meant that Reed was going to get all the money she needed to fend off the peasants with pitchforks.

"The big thing going for her is her alliance with Donna Halstead and the Citizens Council," says Cotton, who helped campaign against the toll road. "It seems like she never takes a position opposite to the business community, and when you have that kind of money behind you, that's pretty effective."

During a lunch, Reed scoffs at the anti-business sentiment that runs through many campaigns, particularly those that go against her. "I don't understand how you can have an anti-business attitude in a town that wouldn't be here except for business," she says, repeating a refrain that's probably uttered solemnly before every secret meeting of the Citizens Council. "That's what built this city."

Reed acknowledges that her candidates often have the most money but suggests that she deserves a little credit for that. Fund-raising is her first love, and Rudy Giuliani is just one person who thinks she's pretty good at it. On the heavily funded Leppert campaign, for example, Reed says, "We raised that money. We put the organization together. I mean Tom Leppert had a finance committee that had over 100 people on it, and we managed that."

Others note that Reed has a formidable Rolodex of potential donors. While other consultants are only seen come campaign season, Reed is active in civic affairs. During her political career, she has served on more than 20 boards, including such high-profile ones as the Dallas Ballet, Friends of Fair Park and the American Red Cross. Reed also served as the president of the Rotary Club in 1996, a few years after she and Kay Bailey Hutchison were the group's first female members.

If there's a second, more nuanced complaint about Reed, it's that her campaigns all follow the same script. Of course, that's usually a good thing. Still, when you throw a wild card into the mix, such as the charismatic, well-funded candidate Laura Miller, Reed can't always adapt. In the 2002 mayor's race, Reed's no-fuss approach to campaigns seemed antiquated in light of Miller's rock star appeal, and the former Dallas Observer reporter went on to thump Reed's client, Tom Dunning.

"She's really good at getting the right people lined up and then going on autopilot," says one political insider who preferred to remain anonymous. "Sometimes that will work for you, and sometimes that doesn't."

Another case where it didn't work was the campaign of Toby Shook, the star prosecutor who lost last year's Dallas County district attorney election to Craig Watkins. Like most of Reed's clients, Shook, a Republican, had the most money and, of course, the endorsement of the Morning News. But Watkins, who had almost no prosecutorial experience and whose problems with the IRS frequently made headlines, slipped past Shook on Election Day in one of the biggest upsets in local political history.

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