By Jim Schutze
By Rachel Watts
By Lauren Drewes Daniels
By Anna Merlan
By Lee Escobedo
By Eric Nicholson
15. Don Hooton: When Major League Baseball launched its war on steroids, it started with a $1 million grant to his Taylor Hooton Foundation.
14. Dale Hansen/Norm Hitzges/Randy Galloway: The metroplex's Mount Gushmore is most responsible for shaping local sports opinions.
12. Wade Phillips: Coming off 13 wins and providing 13 Pro Bowlers, it's Super Bowl-or-bust for the Cowboys' head coach.
10. Nolan Ryan: Big Tex's presence as president has already upgraded Rangers from morose to mediocre.
9. Terrell Owens: Despite the drops and untimely injuries, the Cowboys' offense would be pedestrian without him.
8. Josh Hamilton: No Ranger this decade has brought the franchise more positive publicity than the recent Sports Illustrated cover boy.
7. Jon Heidtke: Wouldn't recognize him on the street, but the FOX Sports Net Southwest senior vice president makes the Mavs, Rangers and Stars decisions you recognize nightly on TV.
6. Mark Cuban: Still without a championship trophy, but he may soon own lovable losers in two major leagues with the Mavs and Chicago Cubs.
4. Dirk Nowitzki: The Mavs could stay afloat for a while without Cuban. But sans this guy, they're instantly a lottery team.
3. Tom Hicks: Despite a surprising Stars playoff run, his ownership finagling pissed off franchises on both sides of the big pond.
2. Tony Romo: What other player without a single playoff victory could merit front-page headlines with a quick trip to Mexico?
1. Jerry Jones: From reclamation projects like Pacman to unprecedented coliseums like Jonestown, the Cowboys' owner does what he damn well pleases.
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