Actually, it's not so curious when you pause to consider that women—like many minorities—are so chronically underserved and underrepresented by Hollywood (even in an era that has seen many studios and production companies run by women), that when a movie finally comes along unapologetically targeted at them, it almost doesn't matter whether it's any good or not. The mere fact that it's there is enough. Call it the Tyler Perry Syndrome—certainly, a subject deserving of further exploration.
But we'll save that for a later date, because now, as the mercury drops, the leaves brown and many in the industry head north for that unofficial fall-movie-season kickoff party known as the Toronto International Film Festival (September 4-13), Hollywood will put away its action figures for a little while and indulge in another seasonal pastime—the Oscar derby. Already, the Internet is abuzz with rumors and prognostications, most of them based on movies that even their own makers haven't seen yet. So the hype begins.