Jerry Jones' Promises of Change Have Been Mostly Empty So Far

Doesn't seem that the Dallas Cowboys have learned their lesson or changed one smidge

If Jones—the enduring face of the franchise—can't embrace the Super Bowl, he'll settle for embracing the spotlight.

In the locker room following his team's abhorrent 44-6 season-ending loss to the Philadelphia Eagles back on December 28, Dallas Cowboys owner Jerry Jones promised abrupt philosophical and tangible changes. Though stubbornly retaining head coach Wade Phillips, in the immediate wake of Super Bowl aspirations kerplunking into 9-7 humiliation, Jones vowed to drastically alter the way his franchise conducts its business.

More accountability. Stricter discipline. Harder practices. Less bullshit.

All crafted from the friendly confines of a, um, woodshed?

"Where do we go from here?" Jones said, repeating the question. "Everyone, starting here, with me, goes to the woodshed. Everybody goes to the woodshed. Everyone."

The firing of special teams coach Bruce Read and the release of Pacman Jones instantly breathed life into a possible new-and-improved Cowboys. But now—five weeks, two reality shows, one rap video, an arrest and a very curious birthday party guest list into the offseason—the extreme makeover is well on its way to being a colossal flop.

Despite their proposed commitment to change along a unified front, the Cowboys merely have varying interpretations of Jones' notion of a woodshed:

Ken Hamlin emerged from the woodshed thinking it was a good idea to throw himself a birthday party including ice sculptures, criminal rappers and Pacman Jones. The same week that teammate Martellus Bennett was fined by the Cowboys for an offensive rap video, Hamlin held his birthday party at the American Airlines Center's Platinum Club. Tons of Grey Goose vodka. Four—FOUR—ice sculptures in the shape of "K.H." And on the guest list: Rapper Lil Wayne, arrested three times since 2007, and Pacman, cut by the Cowboys last month and fresh off a stint in alcohol rehab and the re-opening of a criminal investigation examining his possible role in an Atlanta nightclub shooting. You can't fine a player for not being picky with his posse, but Hamlin was the unblocked safety who missed two open-field tackles on Ravens runners in the December loss to Baltimore that kept his team out of the playoffs. Wouldn't you like to see him spending more time this offseason around tackling dummies and less around dummies?

Martellus Bennett emerged from the woodshed thinking it was a good idea to record and release a video of his alter ego—Marty B—wearing a Cowboys' helmet and rapping offensive lyrics about blacks and gays. (Cool, who knew "Romo" rhymed with "homo"?) Within 24 hours, Bennett was fined one game check ($22,000), and the video was removed from YouTube and replaced by Bennett's rapping apology. (Cool, who knew "wrong" rhymed with "song"?)

Anthony Spencer emerged from the woodshed thinking it was a good idea to get arrested for public intoxication and disorderly conduct in Indianapolis. If Bennett was fined for rapping, wonder what the punishment will be for a player who actually broke the law?

Tony Romo emerged from the woodshed thinking it was a good idea to shrug off his failure while shacking up with a BBW. A couple weeks after downplaying the loss to the Eagles and a couple weeks before Jessica Simpson debuted her fuh-fuh-fuller figure, Romo told a Wisconsin newspaper, "If I'm never going to win the Super Bowl, I'll be content in life." He's since reiterated his desire to win, but Annie Romo's "sun'll come up tomorrow" act only perpetuates his status as the NFL's Matthew McConaughey: famously talented, laughably unaccomplished.

Greg Ellis emerged from the woodshed thinking it was a good idea to commence his annual bitchfest. The linebacker, who in recent years has complained about his position, his role and his contract, is back to the bit about his role. "This team looks to me for leadership," Ellis said last week. "But it's hard for me to be a leader when I spend most of my time on the sideline." The Cowboys will remain fatally flawed as long as Ellis and Terrell Owens are team captains.

Terrell Owens emerged from the woodshed thinking it was a good idea to deflect attention from his declining skills with a reality show on VH1. The Terrell Owens Project will show the two sides of Owens. Let me guess, the lousy, lazy route-runner? The horrible hands? The claim he was double-teamed when, in fact, he wasn't double-teamed? The ego that thinks because he can do 100 crunches he hasn't lost a step? Wait, that's more than two sides.

Roy Williams emerged from the woodshed thinking it was a good idea to eschew working on his abysmal route-running to complain about the routes he's asked to run. Last week at the Super Bowl in Tampa, Williams told everyone that the 0-16 Detroit Lions practice harder than the Cowboys and that he was—surprise!—under-utilized. "I'm a coachable wide receiver," Williams said. "I'll run what I'm supposed to run. And I'll continue to have the cornerbacks ask me, 'Why do they got you running this same thing over and over again?'" Anyone who remembers the Eagles game knows Williams should perfect 2 + 2 before he attempts to graduate to algebra.

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  • Bobert 02/07/2009 3:24:00 PM

    America's team has become an unknown entity outside of Texas. I was in Vegas during the Super Bowl week-end. It was a sea of people wearing football jerseys of their favorite NFL team. Many casinos had apparently asked their employees to do so. Fans from all over the US were covered in them. I would not even want to guess how many I saw of the various teams, but it was in the hundreds, if not thousands. I had not seen a single one from the Cowboys, so I started paying more attention and looking for one. At the end of three days, I had seen 2 (two) -- one of Stauback's and one of Romo's. After the Super Bowl was over, vendors were selling them at highly discounted prices. Every booth had a stack of Cowboy jerseys as great as the other teams added together. I asked one of the vendor's how many Cowboy jerseys he had sold. He looked at me in a disgusted manner and said, "Who said I had sold any?"

  • Steven 02/06/2009 10:24:00 PM

    I agree. Every bum on this list needs to go.

  • Fraggy 02/06/2009 3:40:00 PM

    I don't know if I really blame Ken Hamlin for having a birthday party, but I think the rest of the article is spot on. Everyone always says Jerry Jones is a great owner, but horrible GM. If Jones was truly a "great" owner, he wouldn't leave his football team in the hands of such a failed head coach just to spite everyone and prove how smart he is. I guess we just need to look west to the Oakland Raiders to see what the future holds for the Cowboys. Jerry is no doubt headed down the Al Davis road. He will run the Cowboys into the ditch just to prove he can. Did you enjoy those 3 Super Bowls? I hope you did, because I don't think we're going to see another one in our lifetime.

  • Fraggy 02/06/2009 3:39:00 PM

    I don't know if I really blame Ken Hamlin for having a birthday party, but I think the rest of the article is spot on. Everyone always says Jerry Jones is a great owner, but horrible GM. If Jones was truly a "great" owner, he wouldn't leave his football team in the hands of such a failed head coach just to spite everyone and prove how smart he is. I guess we just need to look west to the Oakland Raiders to see what the future holds for the Cowboys. Jerry is no doubt headed down the Al Davis road. He will run the Cowboys into the ditch just to prove he can. Did you enjoy those 3 Super Bowls? I hope you did, because I don't think we're going to see another one in our lifetime.

  • walt 02/06/2009 12:38:00 AM

    It's official. The Cowboys have surpassed the Raiders in being run into the ground, and becoming the NFL's biggest joke of a team. At least Raiders fans expect their team to suck. Some people are picking the Cowboys to do well next year. Nope. Not again. I will not ever pick the Cowboys to do shit until they....do shit.

  • Frances 02/05/2009 10:25:00 PM

    I think Jerry Jones should be an owner and stay in the owners' box. Every time the Cowboys are winning and he comes out of his box and on to the sidelines, they end of losing. My comment directly to Jerry Jones is Stay in your box.

  • joe madre 02/05/2009 12:40:00 AM

    The Ticket is reporting that the Dan Reeves-Jerry Jones marrieage is being annulled after two days. If this is true, I really fear for the immediate future of the franchise. Jerry has to figure out how to be an owner that enables his team to win. As it is now, he is perhaps their biggest impediment to winning. The sad thing is, I really believe he wants to win. I love his enthusiasm and willingness to do anything it takes to put the best product on the field, but his ideas of what those things are is so off base that it almost doesn't matter.

 

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