Club Dada Preps For Major Renovations

Stop me if you've heard this before: Things are changing down in Deep Ellum.

Club Dada co-owners Valerie Baker and Ben Tapia sit in their venue’s new Listening Room as construction finished up earlier this week.
Brandon Thibodeaux
Club Dada co-owners Valerie Baker and Ben Tapia sit in their venue’s new Listening Room as construction finished up earlier this week.

Oh, you have heard that? Well, bear with me anyway.

Because as we inch closer to the proposed September opening dates of the new train stations that will connect Deep Ellum and Exposition Park to the rest of the Green Line, that change we've all been talking about for so long? It's suddenly looming. In fact, some of it has already happened.

Earlier this week Club Dada, the oldest remaining bastion of the good ol', remember-when Deep Ellum days, held the grand opening for its new side venue, The Listening Room at Club Dada. The just-opened performance space within the venue's old green room—whose shows will be booked by local musician/producer Salim Nourallah—opened on Wednesday night with the first of the all-acoustic affairs club co-owner Ben Tapia hopes to continue hosting in the coming years of his venue's newly re-upped lease.

"Times change," Tapia says with a shrug. "We're gonna have to change, too, in order to generate revenue."

Which means, yes, there are other, bigger changes afoot at Dada. Such as over in the main room, which for years has served as a shrine for all things local music, what with the framed photos of musicians hanging above the bar and the fliers lacquered into the tables of the side booths. All that? Well, all those things will be staying actually, preserved and hung on various wall spaces. But the rest of it? The bar in the middle of the room, the booths, the stage stuck in the front right corner of the room? Bon voyage.

Starting in May, June or July—basically, whenever the city is done with plumbing work out on the street in front of the venue and gives Tapia the go-ahead on his plans—Tapia and his co-owners will be embarking on a two-month overhaul of the storied space. The bar will be ripped out of the center. The stage will be ripped out of the corner. And the booths will be ripped out of the wall. In the booths' place, a new bar will be erected, and across the room, a new stage will be built in the middle of that far wall. Whereas Dada's current space is unusually intricate, thanks to the awkward placement of the bar, the updated layout (which, with it, includes plans for new bathrooms, a new sound booth and a new sound and lighting system) will be a much more open space.

But given Deep Ellum's reverence for its musical past, it seems, oh, a little drastic, no? Dada seems to have been doing pretty well recently, right?

It has been, Tapia confirms. So, uh, isn't there some saying about not fixing things that aren't broken? I'm pretty sure there is...

"Well," Tapia says, this time with a more serious look in his eyes, "in my opinion, it is broken. We have a good space, but a lot of it is consumed by a huge, U-shaped bar in the middle of the room. In my opinion, the one side of the bar doesn't get the exposure that the other gets.

"Right now, the state of the room is the best it can be, as it stands. [But] in the state that Club Dada is now, I honestly believe that we're not going to move any further."

Now brace yourself, because here's where it gets a little scary.

"Once the remodel is done," Tapia says, "it's going to be a nice enough venue to approach corporate America. I can't sell this room in the state that it's in to corporate companies."

Wait. Huh?

Here's Tapia's pretty lofty plan: By day, the new Club Dada hopes to play host to company retreats and meetings; by night, it hopes to become a better music venue than the one it is right now. A change of pace for a neighborhood that has, historically, prided itself on a pretty DIY mindset? Absolutely.

But Tapia, again, says the updates are necessary.

"Some people have different visions than others," he says, acknowledging the obvious concerns. "But once this room is done, it's going to be more enticing for local bands, and better local bands." And for other local booking agencies too, he adds: "It'll be more conducive to them, for sure."

It all sounds pretty great. But it's tough not to be a little skeptical.

For now, we'll have to take Tapia's word that the space won't become a sterile, corporate kowtower, and that Dada, post-facelift, will retain its charm.

"It's gonna be nice," Tapia promises. "But it's gonna have a fucking edge to it. Anybody that's skeptical, once they walk in the room, all that's going to be gone."

And with Tapia saying that the already-finished Listening Room will remain open as construction begins in the main room, we'll be able to keep an ear open for progress—maybe sometimes literally.

We'll see how it works out. But one thing is for sure: All those Deep Ellum changes we've been chatting about for years now? They're here. And we're going to have to get used to them.

 
  • wiggity 07/18/2009 9:05:00 PM

    wait. Criticize a dude for trying to keep his business open by getting corporate money? It's kinda subversive, if you think about it. What a silly critique because he's trying to find money to keep going.

  • Lady Dada 04/09/2009 2:02:00 AM

    Swayne, you're fucking brilliant.

  • Swayne 04/07/2009 4:06:00 AM

    Danny, it'd be different if you didnt take personal jibes at Tapia everytime the Observer prints something about Dada. Although I dont agree 100% with his game plan, at least he has one. DE is filled with empty buildings that dont play "American Idol". If you find that preferable than a music venue doing what it can to stay open, and profitable, then the problem is yours. Which ironicaly is the definition of hipster.

  • Danny 04/04/2009 5:27:00 PM

    Lady Dada...please get over yourself. I'm neither jealous nor bitter. Just observant. And, like Pete Freedman, fairly skeptical about the implications of partnering with "corporate America." If you'd read the rest of my comments, you'd have noticed I expressed enthusiasm for the renovations and an appreciation for the club's continued evolution (the Listening Room was another terrific move). As for Ben's response...if I was able to fight through the lack of grammar enough to squeeze anything of substance out of it, it may well have confirmed the very things I was expressing concern about. By extolling the virtues of dumbed-down, commerce-driven institutions like "American Idol" and the House of Blues (and Escort Service, for that matter), he may have unwittingly revealed what Club Dada's next incarnation will resemble: McDada. Yay. A venue with all the personality of...well, "American Idol" or House of Blues (or Escort Service - sorry, the jabs at the band are like shooting fish in a barrel). However, I honestly, truly hope I'm wrong and am just reading too much into his comments. As I said, the physical renovations are wonderful changes. My fear is that if Dada tries to become everything to everyone while bending over (not necessarily backwards) to also appeal to "corporate America," the history and personality that made the venue what it is will also be dismantled. It doesn't have to be that way. (Going off-topic for a second to address another of Ben's silly comments...As for seeing shows at HOB, of course I have. And it sucks ass every time. As someone funnier and smarter than I once commented on either DC9 or Unfair Park or some other blog, going to a show at the House of Blues is like going through airport security to see an arena show at a Chili's. Which is completely fucking dead-on, of course. Unfortunately, because of HOB's fairly well-documented strong-arm booking policies, if a band or artist I happen to enjoy is playing in Dallas, many times I have no CHOICE but to see the show there. Otherwise, trust me...I'd never set foot in that god-forsaken place.)

  • ToddM 04/03/2009 10:06:00 PM

    From a band's perspective, I'm looking forward to the renovations.. that bar was always a hassle to deal with both as a performer and a spectator. And new bathrooms are always nice.

  • glo 04/03/2009 8:02:00 AM

    I am excited about the changes happening at Dada. It has become one of the last places to catch a good live show, aside from Granada, Doublewide and more recently, The Lounge. I agree that a remodel needs to be done. It would be nice to have more floor space in front of the stage to watch bands. When it gets crowded, there is definitely an imbalance on both sides of the room and there is not a good traffic flow. It's easy to sit behind the computer and criticize their efforts, but from what I have observed, the guys at Dada have consistently tried to make progressive changes while preserving its historical integrity. I know it has been a labor of love and I'm confident that a few negative remarks here and there isn't going to halt their progress.

  • Lady Dada 04/03/2009 1:23:00 AM

    Danny, Jealousy and bitterness really aren't attractive personality traits. Move on, my friend...

  • Ben 04/02/2009 8:12:00 PM

    American Idol? You mean that highly successful television show? I've probably watched it once or twice. As for that horrible band you call Escort Service...hey that's your opinion and I respect it, nobody likes everything they hear. The irony is, everybody hates somebody everybody loves...whatchu gonna do? We've all lived different lives and have different experiences to write about. If you would listen to the lyrics, Danny, I know there are some ways you can relate to the songs as a human being. Surely you've had your heart broken, fallen in love, "liked" to drink, miss loved ones or struggled in ways that could or could not have change your life. We're ll different pal. It's just odd to me because I've never been anything but nice to you and for some reason to this day you still feel the need to take personal jabs at me for what ever reason. But you know what buddy, it doesn't bother me because you don't bother me. As for bringing "HOB" to Deep Ellum??? You're way off there, though I do like HOB and enjoy seeing shows there and even playing there for that matter. So HOB is not your cup of tea...don't go. I do know that you've been there before and if it's good enough for some band you like surely it's good enough for you...or not? Regarding your concern for the past, present or even future patrons of Club Dada and Deep Ellum it's nice that you care, but guess what? It went down for a reason and I'm sorry but it's got to change or it won't wake up. At Dada we're lucky enough to be a non catagorized music venue. So the approach to the corporate side of our beautiful city is simple. We have a wide age group that frequents Dada...20,30,40 & 50somethings come to Dada every week. Some of the later 30s as well as the 40 & 50 year olds used to rule Deep Ellum back in the day. Well these days a lot of these people are VP's, CFO,s or are very influenticial people in corporate American yet due to careers, starting family's or whatever their reason maybe, they just can't make it to Deep Ellum any more. Our approach is to invite them back and let them conduct their business in a creative environment, wine and dine them and let it rip with some live music for their open bar happy hour/ team building after the meeting is done. We want to get them excited about the new development and what is now. Bring them back and provide a damn good time for them while embrassing the history that they created. I'd be willing to bet next time it's "date night" at the ol house hold, some of these people will be inclinded to talk their spouse into going to Deep Ellum and maybe even invite some friends! The present patrons seem to support the vision, respect the history and look forward to a fresh change! A good stride in that direction was made just last night! As for the future patrons, think of it like this...if you provide a young artist to play his or her first show in a kick ass live music venue, well...I believe the children are our future...come on sing it with me! Here's another way to look at it Danny, if you just let those sleeping dogs lye, Deep Ellum doesn't stand a chance. Now if you wake um up and take them doggies to beach or the park or just let um run fucking wild and have some fun, cool things happen, kinda like cow tipping! Anyways, life's to short buddy, lighten up and stay warm up there! ..sorry for any typos, just woke up and realized I drank too much last night.

  • Monte 04/02/2009 5:43:00 PM

    ... Thank God Club Dada is finally going to get an overhaul. It needs it. I quit frequenting the joint long ago because of its rundown condition and depressing atmosphere. H U R R A Y ... ! And tapping Salim Nourallah to book shows into the Listening Room is brilliant. Now you have something.

  • Monte 04/02/2009 5:43:00 PM

    ... Thank God Club Dada is finally going to get an overhaul. It needs it. I quit frequenting the joint long ago because of its rundown condition and depressing atmosphere. H U R R A Y ... ! And tapping Salim Nourallah to book shows into the Listening Room is brilliant. Now you have something.

  • Danny 04/02/2009 3:05:00 PM

    Actually, the renovation ideas sound pretty damn good...not to mention long overdue (that bar location was always a pain in the ass). As for targeting "corporate America" for use of the venue during the day, it does make one question the overall motives a little bit. I'm sure there are plenty of community groups and other non-profit organizations who would absolutely appreciate access to a space like that from time to time. And in a neighborhood like Deep Ellum, "community" is more important to Dada's survival than "corporate America" ever will be. Tapia mentions the club will maintain its "fucking edge." Hope so, dude. Considering his other gig is in fronting Escort Service - a band as bland and corporate-sounding as anything heard on "American Idol" - that claim should probably be taken with a pretty decent-sized chunk of salt. It would serve the club and community much better to strive for maintaining as much of the history of that place (renovations notwithstanding) as possible. Trying to reconcile the idea of some dipshit hipster deciding what "edge" is while at the same time ingesting the thought of the owners whoring out the venue to the highest bidder during daylight hours is a tricky proposition. The last thing Dallas needs is a House of Blues Junior. Especially in Deep Ellum. Nevertheless, I do hope they can pull it off with some level of taste and respect for their current (and past) customers. I look forward to seeing how it turns out. And you gotta give them props for their ambition...

  • Danny 04/02/2009 3:03:00 PM

    Actually, the renovation ideas sound pretty damn good...not to mention long overdue (that bar location was always a pain in the ass). As for targeting "corporate America" for use of the venue during the day, it does make one question the overall motives a little bit. I'm sure there are plenty of community groups and other non-profit organizations who would absolutely appreciate access to a space like that from time to time. And in a neighborhood like Deep Ellum, "community" is more important to Dada's survival than "corporate America" ever will be. Tapia mentions the club will maintain its "fucking edge." Hope so, dude. Considering his other gig is in fronting Escort Service - a band as bland and corporate-sounding as anything heard on "American Idol" - that claim should probably be taken with a pretty decent-sized chunk of salt. It would serve the club and community much better to strive for maintaining as much of the history of that place (renovations notwithstanding) as possible. Trying to reconcile the idea of some dipshit hipster deciding what "edge" is while at the same time ingesting the thought of the owners whoring out the venue to the highest bidder during daylight hours is a tricky proposition. The last thing Dallas needs is a House of Blues Junior. Especially in Deep Ellum. Nevertheless, I do hope they can pull it off with some level of taste and respect for their current (and past) customers. I look forward to seeing how it turns out. And you gotta give them props for their ambition...

  • Joe 04/02/2009 1:47:00 AM

    It's been years since Dada gave me a reason to go to their venue... and I'm still waiting.

 

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