Dallas: Why?

Jones: Why not?

Rip off a sheet of coupons, munch on some deep-fried butter and cherish Texas-OU while you can.

"There's no scene in college football like it," ABC play-by-play voice Brent Musburger told viewers before the game. "Nothing like getting a Fletcher's corny dog and a cold beer before a game at 11 in the morning."

Said Texas quarterback Colt McCoy, "There's so much to choose from here, but I'm a funnel cake guy."

If Jones was kicking the tires last weekend, maybe Texas 16, Oklahoma 13 gave him a cautious case of buyer beware. The game was anything but a beautiful billboard for college football's best rivalry. Usually Texas-OU is a season unto itself, 60 minutes on the field that lasts 365 days on the calendar.

But let's be honest. Last Saturday's offering was one of the most forgettable in series history. On the heels of last year's scintillating 45-35 Texas victory that resonated in the ears of BCS voters into January, this game featured only 29 total points, eight turnovers and somebody named Landry Jones as the leading passer.

We came to see 2008 Heisman Trophy winner Sam Bradford, and the OU quarterback was knocked out of the game with a shoulder injury eight plays in. We came to see 2009 Heisman hopeful McCoy, and the Texas quarterback fumbled twice, was sacked four times and made the game's defining play—a tackle.

A ticket to the game cost $95, but included admission to the Fair. More than 96,000 crammed into the Cotton Bowl. The game has attracted 64 consecutive sellouts in Dallas. Football fans stayed in our hotels and rode DART's Green Line and ate at city restaurants and guzzled at post-game bars.

Everything about Texas-OU Weekend is working. Shame it has to end.

But it is—sooner or later—going to end.

Right, Jerry?

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