Parade of Flesh Preps a Bro Down

Seventeen touring bands will play an all-day, two-stage festival Sunday at the Double Wide on a ticket that comes out to less than a buck per band.

For a second year in a row, Dallas one-man booking outfit Parade of Flesh has assembled one of the highlights of the annual South by Southwest spillover glut that makes it so fun to be a music fan in Texas in March. We'll get to the music, but first we've got to discuss the ridiculous name: Bro Fest.

Last year, Parade of Flesh head John Iskander put together a 14-band mini-festival that, like Bro Fest, brought touring indie-rock, garage and metal bands to Deep Ellum on the final day of SXSW. Like countless other festivals scooping up the bounty of spillover possibilities, he gave his show a name that paid tribute to the only reason those bands were in Texas at all. South by South Flesh brought Wavves, Juarez, Women, Abe Vigoda and others to The Lounge on Elm Street—and also drew some unwanted attention from the SXSW legal department. Iskander agreed to sign a licensee agreement that year, but decided not to fool with it this time around.

The Soft Pack will go hard at Bro Fest.
Steve Gullick
The Soft Pack will go hard at Bro Fest.

Location Info



3510 Commerce St.
Dallas, TX 75226

Category: Bars and Clubs

Region: Downtown & Deep Ellum

"I just don't really care for any legality stuff for something that's so minor," he says. "It just seemed so futile when they're dealing with 1,500 acts and I'm dealing with 10. It just made no sense to me."

Iskander still doesn't know why, of all the X-By-X-X festivals, his was singled out. The only answer he got during conversations with a SXSW employee was "Interwebs."

"That was his only answer, one word," Iskander says. "So either I'm promoting it really well, or the bands I'm getting are on a certain tier that they're paying attention to. I could not figure it out for the life of me why I got picked. Even last year, somebody did that [House by House Fest], and they didn't receive any letter. And the guy from South By assured me they make North by Northeast—the one in Toronto—do it. But it never sat well with me."

So he decided to come up with a name that would assure his single-day, single-venue affair couldn't sully the brand recognition the Austin music-industry circle jerk has built over the years. But why Bro Fest?

"I just kept seeing everybody making fun and saying, 'Oh it's a total dude-fest, bro-fest, sausage-fest,' in regards to parties or situations, or this and that, so I wanted to take it and move it into a positive spin," he says. "I'm just kind of making fun of that word, when it comes down to it. Most people think 'Bro Fest,' and it's all going to be dudes, but it's not. It's going to be half metal bands, half indie and garage, so it should be a very good, diverse crowd and group of musicians and characters."

And, he points out, it's no coincidence that a band named Sisters will open this so-called Bro Fest.

One could make the obvious point that, while Iskander is using the term "bro" facetiously, the festival is in fact devoting one of its two stages to bands that could be broadly lumped under the umbrella of metal and metal-influenced hard rock—which gives gangsta rap a run for its money when it comes to being inaccessible to female listeners. But even a cursory listen to the bands playing the indoors stage reveals an intriguingly varied, nuanced bill, ranging from breakneck thrash to sludgy stoner rock to epic, heavy soundscapes—not to mention a female-fronted group.

Sisters (Brooklyn), 3 p.m. Very lo-fi noisy, poppy guitar rock duo. "I'm a really big fan of the Death By Audio collective, and the projects they're doing," Iskander says. "This is one of them, and their EP was recorded by Oliver [Ackermann] from A Place to Bury Strangers. Very fuzzy, '90s-inspired rock."

Woven Bones (Austin), 4 p.m. Droning, reverberating Velvets-influenced lo-fi rock.

Frankie Rose and the Outs (Los Angeles), 5 p.m. Former Vivian Girls drummer Frankie Rose straps on a guitar for a cheerier, '60s girl-group-influenced solo project.

Dum Dum Girls (Los Angeles), 6 p.m. Former HoZac labelmates and still friends with Woven Bones, Dum Dum Girls make psychedelic garage rock that evidences at least a passing familiarity with the 13th Floor Elevators, with the aforementioned Rose on drums. "Just because I'm a really big fan and haven't gotten to see them yet," Iskander says.

Slang Chickens (Los Angeles), 7 p.m. "Dirty, sleazy, country-punk band," Iskander says. Former Wires on Fire leader Evan Weiss' banjo-spiked, punk-fueled roots rock should make a good transition to the next act.

Those Darlins (Murfreesboro, Tennessee), 8 p.m. After catching one of their sets at last year's SXSW, the Dallas Observer's Noah W. Bailey declared these saucy rockabilly-country cuties "would kill at the Double Wide." Iskander agrees: "I felt, with Double Wide's atmosphere and an all-girl indie-country band, that it was a good fit. Really upbeat and energetic."

Sleepy Sun (San Francisco), 9 p.m. The only band on this bill that also played last year's South by South Flesh, this All Tomorrow's Parties Recordings act makes spacey, folky, tribal rock featuring organ, harmonica and other classic-rock trappings. "Shoegazy, psychedelic rock," Iskander says. "A seven-piece psychedelic rock band."

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