The Artist Behind The Ads

Comments (0) By Daniel Rodrigue Thursday, Apr 1 2010

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In the same way that Marcel Duchamp's "Fountain" elevated the urinal to art, Andy Warhol forever boosted his re-creations and reinterpretations of Brillo boxes, Campbell's soup cans and other advertorial images to art. But, before Warhol transformed those product labels and logos into a pop art goldmine, he'd studied commercial art at Pittsburgh's Carnegie Mellon University (then the Carnegie Institute of Technology) and had a successful stint as an advertising and magazine illustrator in New York. In "Warhol's Alchemy: Advertising into Art into Advertising," Dr. Mark Thistlethwaite (the Kay and Velma Kimbell Chair of Art History at Texas Christian University) will lecture on the symbiotic relationship between advertising and art in Warhol's work. The 45-minute lecture is presented in conjunction with the ongoing Andy Warhol: The Last Decade exhibit at the Modern Art Museum of Fort Worth, 3200 Darnell St. The lecture is free and will be held in the Museum Auditorium starting at 4 p.m. Wednesday. The Andy Warhol: The Last Decade exhibit, however, runs through May 16. General admission to the exhibit is $10, or $4 for students and seniors (children 12 and younger and museum members get in for free). For more information on the lecture or the exhibit, call 817-738-9215 or visit themodern.org.
Wed., April 7, 4 p.m., 2010