Every Avenue, Sing It Loud, The Secret Handshake, There For Tomorrow

Saturday, June 19, at The Door Dallas

Comments (0) By Pete Freedman Thursday, Jun 17 2010

There's little doubting the pop sensibilities of Dallas native Luis Dubuc and his electro-pop project The Secret Handshake. Already a longtime Alternative Press darling, Dubuc's most recent, third full-length release, 2009's My Name Up In Lights, showed the artist proving himself even more adept at penning catchy little pop ditties. And, sure, while the disc was something of a commercial disappointment for Dubuc, it was a placement boon; tracks from the disc popped up as the background tunes on a variety of MTV programs.

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Door

3202 Elm St.
Dallas, TX 75226-1533

Category: Bars/Clubs

Region: Fair Park

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So maybe it's a little surprising that for his next record, Dubuc's changing up the formula: Goodbye, electro-pop; hello Motown revival. He's certainly not the first to embrace the long-revered Detroit sound—Raphael Saadiq and, more recently, newcomers Mayer Hawthorne and Janelle Monae have already beaten him to the punch—but Dubuc seems quite capable of similarly pulling off the sound: Certain My Name Up In Lights tracks unashamedly showed Dubuc's bubbling-under affinity for '70s and '80s R&B.

In August, his new disc (entitled Night and Day) will officially see the light of day. Early listens reveal the album as a loving tribute—and with just enough brattiness to retain his mall-punk listenership. This tour, which finds Dubuc and his band sharing the stage with a variety of teen-targeting rock acts, should serve as a good litmus test of the new sound's marketability, as Dubuc plans on performing his new material and little else.