15. Stephen Jones: Heir to the Cowboys throne has his fingerprints all over Cowboys Stadium.

14. Nolan Ryan: Big Tex remains the Rangers' most recognizable face.

13. Rick Carlisle: Might've been higher on the list if he'd simply played Roddy Beaubois more against the San Antonio Spurs.

12. Don Hooton: When Major League Baseball launched its war on steroids, it started with a $1 million grant to his Taylor Hooton Foundation.

11. Randy Galloway: In his unique good-ol'-boy language, he continues to mold area opinions via ESPN Radio and the Fort Worth Star-Telegram.

10. Eddie Gossage: The face of NASCAR in Texas has crafted year-round racin' in Fort Worth.

9. Jon Daniels: Anyone who can trade for Cliff Lee with his franchise in bankruptcy is possessed with power.

8. Wade Phillips: Enhanced reputation and increased authority via last season's long-awaited playoff win.

7. Jon Heidtke: Wouldn't recognize him on the street, but the Fox Sports Net Southwest senior vice president makes the Mavs, Rangers and Stars decisions you recognize nightly on TV.

6. Tom Hicks: This time next year he'll be former owner of the Rangers and Stars and, fingers crossed, just a memory on this list.

5. Tony Romo: So powerful that he makes headlines for a quiet off-season in which he made no headlines.

4. Dirk Nowitzki: If only for a few hours in free agency, Mavericks fans shuddered at the thought of life without their superstar.

3. Bill Lively: CEO of the North Texas Super Bowl XLV Committee is most responsible for the February game going off without a hitch.

2. Jerry Jones: Add TV star—courtesy HBO's Entourage—to his resume.

1. Mark Cuban: No doubt he can do for the Rangers what he's done for the Mavericks.

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