Club Dada Re-Joins A Suddenly Crowded Deep Ellum

Coming Attraction

Blah blah blah, Deep Ellum's back, blah blah blah blah blah.

Three-fourths of Dada’s new ownership regime, Dusty Pope, Josh Florence and Bryan
Austin, know they have plenty of work ahead of them.
Danny Fulgencio
Three-fourths of Dada’s new ownership regime, Dusty Pope, Josh Florence and Bryan Austin, know they have plenty of work ahead of them.

Blah.

Listen: We know you've heard it before. We know we've said it before. No apologies, though. Because—look out—we're about to say it again.

And maybe this time it'll register.

Consider this: Just over a year ago, back in July 2009, there was but a single music venue open on Elm Street. Trees was long-shuttered. The Bone had just closed. La Grange was but a twinkle in its would-be owners' eyes. Club Dada, aside from Frank Campagna's Kettle Art gallery and the then-just-opened Asian bistro Lemongrass, stood as the lone, open-for-business establishment on the block.

Fast forward everything a year and things couldn't be more different. Trees is back and booming, bringing back to Deep Ellum the suburban hard rock crowds that had avoided the neighborhood for years. Soon after, La Grange opened and quickly established itself as an upscale music venue worth bragging about. The Bone, seemingly out of nowhere, reopened its doors, too.

Down the block in either direction, the changes afoot on Elm Street have seemingly upped the effort antes from a couple other Deep Ellum venues as well. The Lounge on Elm Street, floundering monetarily, changed ownership and became The Nightmare, a venue that still books on the outskirts of the local music mainstream but is now run with far more efficiency than before. Across Good-Latimer, The Door and the Prophet Bar continue to age gracefully with the neighborhood, growing more comfortable in their roles; this past weekend's packed Bowling for Soup show in the double-venue's Big Room, like so many pop-punk offerings at this establishment, further proved that room's vitality. And, way down along the deepest part of Elm, even Sons of Hermann Hall continues showing off its worth; earlier this week, it hosted touring indie favorites Titus Andronicus in its old-time setting.

Furthermore, on the block where Club Dada once stood (nearly) alone, Trees, La Grange, The Bone, Lemongrass and Kettle Art are now joined by three other new open-for-business entities: the reopened dining hotspot The Green Room, the new-to-the-fray restaurant-meets-dance-club Boiler Room and Deep Ellum's own upscale dive, The Black Swan.

And yet Club Dada, the one thing the neighborhood clung to during its down time, remains shuttered. Not for long, though.

Last week, City Tavern owner Josh Florence, who has turned a neighborhood pub stuck in the middle of downtown's ultra-lounge clutter into a thriving live-music destination, announced plans to reopen the storied Dada—and, even more impressive, he aims to do so as early as late October.

Like Trees' reopening before it, though, calm any immediate expectations. In other words: Don't expect the same old Club Dada.

"I actually bought a sledgehammer today," Florence said with a laugh last Thursday night, while sharing the news of his new venture.

Indeed: Changes are afoot. Earlier this week, workers entered the space with the goal of knocking out the bar stuck in the middle of the main room, as well as the men's bathroom immediately behind it. The bar and men's room, upon the completion of construction, will move to the venue's east wall, opening up the floor space in front of the main room's stage. Other plans include a complete overhaul of the spacious back patio, and the installation of a kitchen in the space the last regime updated into an adjacent acoustic performance area known as "The Listening Room." The last items on the to-do list include a fresh coat of paint, an upgraded sound system and updated furnishings.

The similar efforts put into the new Trees and La Grange, Florence says, were a motivating factor on those fronts.

"To stay current," Florence says, "you've got to update it."

Talks of change, almost inherently, tend to instill fear into the hearts of the nostalgic. But Florence has a point. The new Trees with its House of Blues-caliber sound system and La Grange with its Texas chic decor have significantly upped Deep Ellum's game. And maybe that's the biggest lesson to be learned in this neighborhood—and, specifically, in this small block's absurd one-year turnaround. See, the crowds are willing to come back—if, it seems, the offerings are worth their time.

That's a point often lost in the discussion of the neighborhood's resurgence. Crowds that celebrate the neighborhood's 1980s re-invention from a former blues haven turned dilapidated auto parts and warehouse district into a rock 'n' roll destination seem to forget in their good ol' days discussions that Deep Ellum isn't just one thing. It's many things, and, more pertinently, an evolving thing. They forget that crowds change, too. They get older, and new ones arrive in their place. This is just the natural cycle of the neighborhood—what it's always done—since long before even Blind Lemon Jefferson stalked those streets.

Still, these nostalgic points register. And you can't blame Florence for the fact that their concerns give him pause.

"I'd be lying if I told you that I don't feel a little pressure in taking over such an institution," he says. "We want to handle it with care. I've already resigned to the fact that we're gonna get torn up one way or the other. Not everyone is gonna be happy. We just hope the majority are."

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  • Russell A. McNeely 10/16/2010 12:53:00 AM

    I wish the greatest of luck to Josh and his partners. Thanks for everything you've done. Remember Russell Ryan"ace" McNeely forever.

  • pissydan 09/09/2010 11:41:00 PM

    Slight error in the opening. In July, 2009, Dada was not "the lone, open-for-business establishment on the block". July Alley has been open for quite some time, and should get some press. That said, I am very excited for Josh, Dusty and the rest of the new Dada's crew!

  • Mike 09/07/2010 3:10:00 AM

    Shoot, my band, Oliver's Army: The Elvis Costello Tribute Band played Dada 20+ times from 2002 until its most recent close. If Mr. Florence wants to save some money, he should invite all the musicians who put up with the shit-storm that was trying to deal with Dada in the last decade to help with its demolition. Hell, I would pay $20 just to swing a sledgehammer in that place. Oh, and good luck with Dada in the future. I hope it brings back some good music to Deep Ellum.

  • Mike 09/05/2010 12:51:00 AM

    Too bad the bands in Dallas suck.

  • Responsible Johnny 09/03/2010 4:24:00 PM

    "...seem to forget in their good ol' days discussions that Deep Ellum isn't just one thing. It's many things, and, more pertinently, an evolving thing." this is one of my biggest beefs with the "wasn't it great back in (x)" crowd - of which, i will admit, i have been part of. what we keep forgetting is how mixed ellum was back then - the 90s for me, specifically. everyone has their memories of deep ellum, and wants it to be like that again, but we have a tendency to forget the bad for the good. huge crowds of people in deep ellum! that's what we need again! it was great! no, the crowds sucked, the cops were jerks, there was no parking, but it was worth it for the music. ah, the music. when i was in high school in houston, we had a teacher who would bring us compies of Tales From the Edge, and tell us about this mystical place called Deep Ellum. And when I moved to Denton to go to school I immediately booked it down to DE to see what the fuss was about. and it was like heaven. every kind of music i could want was there, sometimes on the same bill. i remember seeing reverend horton heat with slow roosevelt and some emo christian band at one point and thinking "i didn't know you could do this". and right next door was a jazz band. and right next to that was a metal band. deep ellum may be that again, it may not. we can cling to our memories of how it was "in our time" and worry about any changes, or we can embrace what it's becoming and be a part of it. sit on the sidelines, or join the game. i'm still gonna bitch occasionally about things - i'm not a fan of the dada bar removal either - but for the most part i'm just glad to see things picking up again.

  • oldster 09/02/2010 11:58:00 PM

    Sad to see the center bar being ripped out. Personally I think this is a mistake, it was what set dada apart. Now it will simply be Ugly Coyotes right? Really it should have simply been updated. The patio is the place where you can really take advantage of the space and that has been underutilized since the original owners left. The kitchen idea is not bad, certainly better than the waste of time and space the "listening room" was. Wishing Josh the best of luck.

  • Ean Christman 09/02/2010 7:59:00 PM

    why this blog didn't mention the AllGood Cafe Anniversary Celebration is a mystery to me.A chance to hype the resurgence of Deep Ellum.Do ya'll have something against the AllGood, or one of the acts on the bill?

  • richard schumacher 09/02/2010 7:56:00 PM

    Now if we can just get DART to run light rail until 2AM...

  • Deep Ellum 09/02/2010 3:39:00 AM

    What makes Deep Ellum work? It’s counter-recessionary. Why? Because we were passed up in the last real estate boom. Too dangerous. Ha! Thank God for the underage punks. What’s left is an ownership group that didn’t sell out. New owners would have highly leveraged (borrowed) to do the next uptown or victory park. Thank God! Deep Ellum underlying property owners own all equity. That means they can drop rents to where the emerging retail can make a buck. Or not, then no big deal. And it’s good that the ordinance overlay didn’t kill new club openings. It appears that it helped to clean up the thug element (underage kids). So we’re hittin’ a groove. Don’t screw it up. So yeah. Kudos to the owners who had the strength to stick it out in the face of the last developer onslaught (Beck). Because if they get too successful, we will turn into a facsimile of what it is right now. Like Santa Fe. A gyp.

 

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