By Jeremy Hallock
By James Khubiar
By Observer Staff
By Kelly Dearmore
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Recent jaunts down Elm Street show, though, that people are happy. And not just the bar owners and patrons. The street musicians have returned to the neighborhood. The street vendors are back, too. Meanwhile, conversations with the owners of the 7-Eleven on the corner of Elm and Good-Latimer show a couple blown away with their recent upticks in sales. Adding another live music venue, let alone one with an immediate name brand, certainly can't hurt matters, can it?
Hardly. Not when things are still evolving as they are. Not when needs still must be met.
"We want to sit down with the other business owners and try to build the whole neighborhood back up," Florence says. "There's a pioneering spirit down there right now. There's a definite sense of community. And we feel like we can help fill a void."
Florence, who, somewhat amusingly, was a cast member on MTV's Road Rules: Latin America in the '90s, certainly has a point. If Deep Ellum is lacking in its current state, it's in the department that Florence, at City Tavern, has specialized in—music that appeals to the college rock crowds. At Dada he can continue to appeal to that demographic, but on a significantly larger scale. Add in the many musicians of the area thriving on a national level at the moment—Sarah Jaffe and The Orbans, for instance, have each earned National Public Radio's "Song of the Day" honors this summer—who awkwardly sit between selling out Trees and the Granada Theater and drawing crowds too big to fit at The Double Wide or La Grange, and, well, the opportunities he's facing music-wise seem rather plentiful.
"That's exciting," he says.
But certainly, it's not the only exciting thing. Not at all. See, there's plenty to be excited about in this new Deep Ellum. But surely you already knew that.
Because, well, Deep Ellum's back. Has been for a while now.
Blah blah blah.