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Unlike his counterparts in Grand Prairie, though, Harber isn't in the business of hawking real estate. Actually, Frisco's already one of the fastest growing cities in the U.S., surpassing the 100,000 population mark in 2008. That's a substantial amount of people—enough, Harber believes, to create a demand for live music.
But tapping into that demographic hasn't been easy.
"The disposable income is there," Harber says. "The challenge is getting them to know about what's going on, and them being able to break away from their spouse and their kids."
112 S. Kentucky St.
McKinney, TX 75069
Region: Allen/ McKinney
An even bigger problem lies in the complete lack of Frisco-based bands playing original music—or, rather, any noteworthy ones. Lochrann's band schedule until now has mainly tapped into its neighboring scenes when searching for talent. And, though he understands that it will take some time before the first Frisco bands start popping up, Harber says he's in it for the long haul.
For the foreseeable future, though, the Frisco music scene will continue to comprise a steady stream of Dallas, Denton and Fort Worth bands coming to Lochrann's—which, for many, remains quite a drive.
"For Fort Worth bands, it feels like they're going to an out-of-town show," says Yocom, who calls Fort Worth home.
How long will Harber shell out cash to keep these bands coming to Lochrann's before the idea catches on in Frisco? Will he—and his Wellhouse—eventually run dry?
"I don't think we've really tapped into Frisco yet," he says. "Unfortunately, there's not a way to say, 'Hey, Frisco music community, pay attention to what we're doing,' because [the Frisco music community] doesn't exist."
He hopes, though, that the free Thursday night shows at Lochrann's will lay the groundwork for his company's first big event. On Saturday, Lochrann's will host an impressive all-day bill that will take place on two stages. Included among the performers are Rhett Miller, Bowerbirds, Efterklang, Telegraph Canyon and a whopping 16 other acts. It's an event, Harber hopes, that will make Frisco's residents more aware of what Wellhouse and Lochrann's are trying to do.
But when all those bands pack up their gear and leave town, the scene will again find itself back at zero.
Harber isn't sweating it, though. A line from an e-mail sent by a fan of his efforts affirms his efforts: "Thank you for making suburban life bearable."