Because this is such a popular way to make quick cash in this rough economy, vendors everywhere are advertising that they want to take your gold off of your hands. While it is true that all vendors that make claims that they intend to buy, not all vendors will buy at the price that you may be expecting. A pawnshop or a jewelry store is a same day service quick cash deal, but these establishments will probably pay you less than if you were to deal with a direct buyer. Simply put, these are businesses that need to turn a profit to thrive. They are going to turn around and sell the buy for profit; therefore, they have to leave a profit margin when they make you an offer.