We had this same discussion over at http://musicdfw.com/, a forum for the DFW area musicians. We could only recognize 5 bands that were on the lineup list as being local bands. Supposedly there were 135 "local acts" but we couldn't find how that number translated into actual musicians/bands by looking at the schedule. I think their definition of "local acts" and my definition must be wildly different.
We also tried to get 35 Conferette to give us press passes so we could cover it - do interviews with local bands, talk with the leaders - but we were denied. We specifically asked for press credentials to cover the local bands (rather than the festival as a whole). I think ultimately that is why we were denied.
If you were only able to recognize 5 bands as locals, then it seems quite obvious why you were denied press credentials. Really? Only 5?
Yes, we, a community of about 400 local musicians and studio folks, recognized about five of the bands. And FWIW the press credentials were decided well in advance of the schedule being listed.
There were well over 100 bands from Denton, Dallas, and Ft. Worth, plus several more that once called North Texas home and have since moved away. Below is a link to an early lineup list that 35C had on their website that separates the locals. It's from January, so quite a bit changed from then till the time of the fest, but it still lists the far majority of the locals that played (and quite a few more were added after that list was released). Also, go look at the schedule on the 35C website. It has links to the bands' website/myspace/facebook. Sounds like you've got some catchin' up to do.
You don't really know the Denton music scene despite your 400 local muscians (an obvious exaggeration because 400 ppl didn't have direct input on this). Your statement just told me to discount your entire site. I can name 15 bands, of friends, who played off the top of my head. Were you even there?
The stage on the square was almost strictly local, Dallas, and FW guys. Oh, and Zest for Yore which is a good friend of us Denton guys. They'll trade Austin/Denton shows with anybody.