"From the first day, we were going to do it right," Garrison says. "That's what I'm most proud of."
Garrison's perfectionism has made him a darling of the state's whiskey drinkers, who pounced on the opportunity to help him bottle bourbon last month.
Josh Huskin
Dan Garrison was running a nonprofit
foundation when he came across a newspaper story about a craft vodka maker.
"Why doesn't someone make something that tastes good?" Garrison asked his wife.
He opened his distillery in 2008.
Josh Huskin
A worker helps seal bottles filled with Garrison Brothers' latest bourbon. Demand for the craft distiller's bourbon was so
high they called for volunteers to help with bottling. In return, the volunteers got free samples to sip.
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"We sat down and had a management meeting, Fred, Donnis and me," Garrison says, referring to his operations staff. "We were all bleary-eyed and Donnis said, 'How many bottles do you want to bottle? How in the hell are we going to bottle all that bourbon?' I said, 'Well, let's ask people to come join up.' I sent out a blog and damn if we didn't get flooded. We have a waiting list for November. I guess it's novel: It gives them ownership of bourbon."
Work duty also gave volunteers the chance to sample bourbon, which was doled out by the shot every few hours. Garrison delivered a different toast each time, praising whiskey, Texas and Willie Nelson.
Garrison Brothers bourbon is startlingly dark and satiny as a Tootsie roll.
"Isn't that pretty?" said a retiree who stumbled upon the distillery during bottling week and was treated to a drink.
"I could sip that," her husband said. "We drink some mixed drinks, but very seldom do we drink spirits straight."
"We don't drink straight, and we don't have friends that do," the woman confirmed. "Well, maybe Jack."
Garrison, who was across the room checking bottles for stray wax trails, jumped in: "You can mix it with ketchup, but please don't tell me about it."
"Well, it's such a pretty color," the tourist said.
"And I think because it's from Texas, it's going to grow fast," her husband added.
Garrison nodded: "Too fast. Too fast."