Chris Cantalini is generally a pretty unassuming presence. But he's a little jumpier today, a little restless, and for good reason. He's got a lot on his mind.
Gorilla Vs. Bear
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Thirty-three years old, Cantalini just upgraded from renting a place near White Rock Lake to paying the mortgage on one in Plano, where he grew up. There's work to do at the new house — and not just because it's new. "My wife's just about to have a kid," he says, before laughing and correcting himself. "I mean, we're about to have a kid." Painters and workers have been coming and going, preparing it for his growing family — a ruckus Cantalini can't avoid since he now works from home full-time.
In the simplest terms, Cantalini's a music blogger. That's been his title since late 2006, when he left his job at the mental health department of an insurance company, the most recent in a series of nine-to-five gigs that included stints as a behavior therapist, teacher and volleyball coach. But it's in his current job that Cantalini carved out an identity. The blog he launched in 2005, Gorilla Vs. Bear, is arguably the most influential and successful mostly independent site of its kind.
In a good month, he says, the site attracts a million visitors. In a bad one, it tallies a mere 800,000. If that and impending parenthood don't keep him busy enough, last spring, Cantalini, the site's main contributor, co-launched a small, mostly vinyl-focused record label called Forest Family Records. A few months later he became a founding contributor to the online music-media giant Pitchfork Media's newest band-breaking entity, Altered Zones. And, as he's done since 2006, he hosts a weekly radio show on SiriusXM's Left of Center.
Now he's squeezing something new onto his plate: a music festival. On Saturday night at the Granada Theater, he'll throw the first-ever Gorilla Vs. Bear Fest. Since its inception, Gorilla Vs. Bear has logged on as a co-sponsor for various concerts, both in the North Texas region and at festivals like South by Southwest. But this one, he admits, is a different undertaking. A more imposing one.
"There are no traditional headliners on the bill," he says with palpable concern, between bites at Whiskey Cake, a new-ish restaurant near his new home. The closest thing to a headliner is Preteen Zenith, the new band from Tripping Daisy and Polyphonic Spree mastermind Tim DeLaughter. It's a nice get, and it helps that DeLaughter went on KTCK-AM 1310 The Ticket last week to promote the performance, the band's first. But, Cantalini concedes, it's nowhere near the draw that a Spree performance would attract.
Joining Preteen Zenith at the top of the bill are Seattle hip-hop group Shabazz Palaces and Austin indie outfit White Denim, each of which boasts one of the underground music scene's most talked-about records of the first half of 2011. But neither resembles a household name, and the other performers are small too: Pure X, Grimes and Denton's own Dreamed (which, like Preteen Zenith, will be making its live debut at this show), among others.
It's sort of Gorilla Vs. Bear's shtick. The site has always been known for breaking bands. Cantalini and his partner in GVB, David Bartholow, are adamant in describing the event as a non-traditional one. Bartholow depicts it carefully as a "boutique, summer's night kind of deal."
But it still represents a major step for the site. As GVB continues its "quasi-expansion," the festival will serve as an interesting barometer of the brand's strength and pull. Not nationally; the site has already earned its recognition in music meccas like New York and Austin. The interesting thing is whether Dallas will ever notice.
The genius behind pretty much everything Cantalini does is its minimalism. He's no celebrity, not even in the small circles where he has influence. He's reclusive. He hates being photographed. He rarely agrees to interviews, and when he does, he prefers to do so via email or instant message or, in a few rare instances, over Twitter's direct messaging feature.
He rarely injects his voice or untethered opinion into the blog. He simply posts items related to musicians that his site endorses — mp3s mostly, abetted by music videos, album announcements, monthly playlists and, in what ended up being an especially inspired move, Polaroid-style picture slideshows. Intent on keeping his site from feeling like a catch-all, the content is somewhat sparse; a busy day means four posts, maybe, and the site often goes a couple of days without any new content at all. The key to his success, Cantalini says, is how carefully he curates his site, and the emphasis he places on the music rather than on his opinion of it.
It's a simple, clean objective, and it works. He's also a direct beneficiary of being in the right place at the right time. He started his site using the popular early 2000s hosting service Blogger, and only recently did he switch the site off of the user-friendly Google-owned network. At the time of GVB's launch, hosting large files like mp3s had suddenly become a nominal expense. Conversely, free music file-sharing sites such as Napster, Limewire and Kazaa were dropping off the map. Almost instantly, Gorilla Vs. Bear and a handful of other blogs (Aquarium Drunkard, My Old Kentucky Blog, etc.) were thrust into the spotlight.