Nick: I feel like there's a line that's crossed. Behind a monolith of advertising, or at least an Invisible Hand, the artistry of the music loses focus. [Cue Radiohead song.] I understand The Boss' rationalization, but at some point SXSW just starts to look like Blade Runner. So where's the line? Do we just accept it and continue to drink our Brisk Tea and eat Taco Bell while, behind the scenes, every aspect of our experience is branded? I think SXSW needs a line. Or, at least, to maintain a balance so that the music is always the focus. There's gotta be a way to do that. There must be, or I'm going to Mars.

The Doritos "Jacked" monolith beckons.
Erik Hess
The Doritos "Jacked" monolith beckons.

Audra: Next year: SXSW on Mars. I'm sure they can get Richard Branson to donate a few of his space limos.

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1 comments
ebbynezer
ebbynezer

The biggest irony of the Doritos #Jacked SXSW Vending Machine stage being singled out as a sign of the "Idiocratization of the festival" is that Mike Judge totally walked the red carpet on Thursday.

For real: http://gma.yahoo.com/photos/ph...

Also, can I get a spell check on Idiocratization?

 
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