"If you spend time with labels and artists who have worked with Scion, regardless of genre, you will hear the benefits ranging from financial to exposure to solid marketing results," says Scion's Yoshizu.

"While the corporate industry becomes more focused on singles and release-sales results, corporations are looking at broad awareness, unique brand association opportunities and audience reaction," she continues, "allowing development of artists and labels in an old-school style with modern promotions."

They used to call this kind of thing selling out. Now, it may be the thing that saves the working musician.

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