Deion Sanders' Charter School and the Making of a Prime Time Scam

A businessman and a bishop used Cowboys' Hall of Famer Deion Sanders' name to drum up interest in a charter school. Then they tried to score from the deal.

Meanwhile, the school plows ahead toward an August opening. According to its website, it's hiring employees and is about to enroll students. Prospective parents remain hopeful at the prospect of an alternative.

"Parents are very excited about it and can't wait. It's excitement for what it can be," says Sharlene Benjamin, whose 14-year-old son attended Sanders' summer football camp. As for the reality show, she says it "should be interesting," and elaborates on exactly what reality will look like.

"It's all about your abilities as a child, and what you put your mind to doing. ... It has to be about school. Let's keep it what it is. Isn't that what Prime Prep Academy is — school? Yeah," she says, reassuring herself as she continues her hopeful future projection.

Prime Prep founder D.L. Wallace neglected to mention how he tried to profit off the school.
Patrick Michels
Prime Prep founder D.L. Wallace neglected to mention how he tried to profit off the school.
Records show that Charity Church's bishop tried to lease the church to Prime Prep, with the rent checks going to his real estate company.
Naomi Vaughan
Records show that Charity Church's bishop tried to lease the church to Prime Prep, with the rent checks going to his real estate company.

"Even if it's about the athletics, it'll still show you the academic side of that," Benjamin says, although she admits she can't be sure. Until Prime Prep opens, no one can be sure. "I really don't know," she says.

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