My kid and I were just walking through Toys R Us and there it was: the Disney Princess wedding dress. She was drawn to it like I'm drawn to fried anything: She was mesmerized. Meanwhile, the feminist angel on my shoulder was like, "Wait -- Disney princess? Plus wedding?! Plus dress? Why is this aisle so pink?!? Is this a 'girl' section?? I -- this is too much --" [Explodes.]
When I got home, I tried to Google images of the toddler wedding dress just to prove to myself that it hadn't all been a dream. That's when I discovered Disney Bridal, offering Disney Princess wedding gowns. For adults. Like, for adult women (or men, rock whatever you wanna rock) for their weddings. For real, adult weddings.
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They're just wedding dresses. If you looked at them without knowing they were specifically Disney-named, you wouldn't be like, "Oh, that's Belle's dress."
But, it did make me rethink the toddler wedding dress. At first, I thought, "It's just dress-up. She's also got a duck costume at home, doesn't mean she's going to grow up desperate to be a duck." But, apparently some chicks do grow up really believing in this Disney Princess stuff. Or, at least marketers think that there's a market for women who want to dress up like Snow White on their wedding day.
And the copy in the ad campaign goes all-in with its "Your fairytale awaits," headline. Yeah, the fairytale of marriage awaits you, ladies and gents. Complete with this forgetting-to-close-the-door-while-she-shits princess. Dreams really can come true!